How big is the alternative protein market | Market Scope & Forecast

Q: How will the alternative protein market grow by 2031?

The alternative protein market is forecast to exceed approximately USD 40.1 billion by 2031.

Q: Why are food tech companies investing in the alternative protein market?

Startups and established players see long-term value in scalable and climate-resilient protein solutions, which align with future food security goals.

Q: What are the factors augmenting growth in the alternative protein market?

Rising health consciousness and technological advancements in plant-based and cultured protein production proliferates market expansion.

Q: Are consumers switching from traditional to alternative proteins?

Yes, many consumers are making the shift due to ethical concerns and lactose intolerance.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA4994

Publication Date: Jul 2025

How Big Is the Alternative Protein Market?

According to 6Wresearch internal database and industry insights, the Global alternative protein market was estimated at USD 14.3 billion in 2024 and is projected to cross nearly USD 40.1 billion by 2031, rising at a CAGR of 12.3%.

This growth can be attributed to rising health consciousness, environmental concerns related to traditional animal agriculture, and increasing global demand for sustainable food sources.

Growth Factors of the Alternative Protein Market

Increasing consumer preference for healthier and plant-based diets across age groups.
Environmental sustainability concerns are pushing demand for animal-free proteins.
Growing investment in fermentation, cell-based, and insect protein technologies.
Greater retail availability and improved taste profiles of plant-based meat and dairy substitutes.
Government and private funding support for climate-resilient protein production.

Alternative Protein Market Trends

The Alternative Protein Market is undergoing transformative shifts with innovations in precision fermentation, hybrid protein blends, and cultured meat technologies. Brands are pushing boundaries with cleaner labels, better texture-mimicking capabilities, and functional proteins for specific dietary needs. Moreover, partnerships between biotech companies and food giants are accelerating mainstream adoption. Retail shelves are evolving, and the focus is now on sustainability, taste parity with meat, and scalable production models for global reach.

Emerging Developments in Alternative Protein Market

The alternative protein industry is witnessing several developments, driven by cell-based seafood, AI-assisted formulation, and supply chain innovations. As global protein demand outpaces traditional supply chains, manufacturers are shifting toward localized micro-production units, edible algae, and fungi-based protein sources. Consumers are no longer just looking for meat substitutes but also functional and clean-label nutrition that supports immunity and longevity. Regulatory approvals for lab-grown proteins in Asia and North America are also shaping the road ahead.