How big is the beer market | Trends 2031

Q: What is the overall size of the beer market?

The beer market is projected to reach USD 810 Billion by 2031.

Q: What regions are dominating the beer market?

Asia-Pacific leads in volume consumption, followed by Europe and North America, driven by rising income and cultural acceptance.

Q: What are the major distribution channels in the beer market?

On-trade channels (bars, pubs) remain strong, but off-trade and online sales are rapidly gaining due to changing buying patterns.

Q: What challenges are impacting the beer market?

Challenges include regulatory restrictions, excise taxes, supply chain disruptions, and shifting consumer interest toward spirits and health drinks.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA5894

Publication Date: Jul 2025

How big is the beer market?

According to 6Wresearch internal database and industry insights, the global beer market was valued at approximately USD 661 Billion in 2024 and is projected to reach USD 810 Billion by 2031, growing at a CAGR of 3% during the forecast period.

This growth is driven by rising worldwide consumption, growing popularity of craft and premium beers, expanding middle-class income groups, and evolving consumer preferences toward flavored and low-alcohol variants. Market expansion is further supported by investments in distribution networks and digital sales platforms, especially in emerging economies.

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Key Growth Factors of the Beer Market

Increasing demand for premium, craft, and low-alcohol beers
Expanding young adult population and rising urbanization
Growth in on-trade consumption in developing countries
Innovation in flavors, packaging, and sustainable brewing
Strong marketing campaigns and celebrity endorsements
Expanding e-commerce channels and home delivery models

Beer Market Trends

There is rising consumer interest in non-alcoholic and gluten-free beers.Fruit-infused and barrel-aged brews are part of the diversification of craft breweries. Low water use and recyclable packaging are two examples of sustainable brewing techniques that are becoming more popular. Direct-to-consumer beer sales are increasingly dependent on digital channels. NFTs and augmented reality (AR) labels are becoming popular for brand interaction.

Emerging Developments in the Beer Market

Leading companies are investing in AI-driven demand forecasting and supply chain automation. Collaborations with local brewers are expanding product portfolios. Biotech solutions are being explored for enhancing yeast strains and fermentation processes. Functional beers enriched with vitamins or adaptogens are entering health-conscious segments.