How big is the CRM Market in SaaS | Expansion & Competitive Landscape 2025

Q: What is the CRM market size and projected growth rate from 2024 to 2031?

The CRM market was valued at USD 72.7 billion in 2023 and is projected to reach USD 179.9 billion by 2031, growing at a CAGR of 12.2%.

Q: What are the key drivers of the CRM market?

Key drivers include the rising need for customer personalization, growth in cloud adoption, AI integration, and digital transformation across industries.

Q: What trends are shaping the CRM market?

Key trends include increasing use of AI, predictive analytics, cloud-based CRM, and integration with omnichannel platforms and social media.

Q: Which companies are leading the CRM market?

Leading companies include Salesforce, Microsoft, Oracle, SAP, Zoho, HubSpot, Adobe, and Freshworks.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA5485

Publication Date: Jul 2025

What is the SaaS CRM market Size?

According to 6Wresearch internal database and industry insights, the SaaS CRM market was valued at USD 72.7 billion in 2024 and is anticipated to exceed USD 179.9 billion by 2031, registering a steady at a CAGR of 12.2% during the forecast period.

CRM market is gaining significant momentum as businesses increasingly prioritize customer experience, sales automation, and real-time engagement strategies. The demand for integrated platforms that enhance customer retention, data management, and sales optimization is rising. Cloud-based solutions, AI integration, and mobile CRM systems are key enablers of market expansion. Companies across sectors are investing in CRM tools to improve customer interaction and operational efficiency.

Major Growth Factors of the SaaS CRM market Industry

Rising demand for customer personalization
Rapid adoption of cloud-based CRM platforms
Integration of AI and machine learning in CRM tools
Increasing digital transformation across industries
Growing need for sales and service automation
Expansion of e-commerce and omnichannel platforms
Data-driven decision-making in marketing strategies
Need for real-time customer engagement solutions

SaaS CRM Market Trends

CRM market trends reflect a strong shift toward automation and intelligence-led platforms. Businesses are increasingly adopting AI-powered chatbots, predictive analytics, and customer journey mapping tools. Cloud-based CRM deployments are on the rise, offering scalability and flexibility. Integration with social media and collaboration tools is also becoming a core component of CRM strategies.

Emerging Developments in the SaaS CRM market

CRM market is witnessing emerging innovations such as the rise of industry-specific CRM platforms, deeper integration with IoT devices, and enhanced mobile functionality. Low-code/no-code CRM solutions are enabling faster customization, while data privacy and security enhancements are becoming standard features. Vendors are also focusing on unified platforms that support marketing, sales, and customer service on a single interface.