How big is the Dry Shampoo Market | Key Trends & Outlook 2025

Q: What is the overall size of dry shampoo market?

The dry shampoo market is projected to reach USD 7.9 billion by 2031.

Q: What is the CAGR of the dry shampoo market during the forecast period?

The dry shampoo market is expected to grow at a CAGR of 8.2% during forecast period.

Q: Which age group is driving demand for dry shampoo products?

Millennials and Gen Z are the key demographic segments driving demand, especially in urban areas.

Q: What types of dry shampoo formats are popular in the market?

Aerosol sprays, powder formats, foam-based, and tinted formulations are among the most popular types.

Q: What challenges does the dry shampoo market face?

Challenges include concerns over scalp buildup, environmental impact of aerosols, and regulatory scrutiny on ingredients.

Q: Which region is seeing the fastest growth in dry shampoo adoption?

Asia-Pacific is witnessing rapid growth due to rising disposable incomes and expanding beauty retail channels.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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Code: MTA5598

Publication Date: Jul 2025

How big is the dry shampoo market?

According to 6Wresearch internal database and industry insights, the Global dry shampoo market was valued at approximately USD 4.5 billion in 2024 and is projected to reach USD 7.9 billion by 2031. The market is expected to grow at a CAGR of 8.2% during the forecast period.

This growth is driven by shifting consumer preferences toward convenient hair care solutions, the rise of on-the-go grooming, and the increasing adoption of waterless beauty products.

Key Growth Factors of the Dry Shampoo Market

Fast-paced lifestyles and increasing urbanization
Growing knowledge of hair health and scalp hygiene
Growth in the number of retail outlets for cosmetics and personal care
Preference for grooming products that save time
High uptake among millennial and Gen Z customers
Formulations using natural and organic ingredients that are innovative

Dry Shampoo Market Trends

Consumers are leaning toward talc-free, aerosol-free, and eco-conscious dry shampoos. Dry shampoos with tints for various hair colors are becoming more and more popular. Travel-friendly, portable packaging is being introduced by brands. Product visibility is still being driven by influencer-driven trends and social media marketing.

Emerging Developments in the Dry Shampoo Market

Brands are exploring probiotic-infused and scalp-care-enhancing dry shampoos. Powder-to-liquid transformation products are being launched. E-commerce-exclusive lines and subscription models are gaining popularity. Companies are also investing in customized fragrance options and biodegradable packaging.