How Big Is the Email Marketing Software Market | Trends & Insights 2025

Q: What is fueling the growth of the email marketing software market?

The market is being driven by increasing digital transformation, data-driven marketing strategies, and rising demand for high-ROI channels.

Q: What are some upcoming trends in email marketing software?

Key trends include AI-powered personalization, predictive analytics, privacy-compliant automation, and integration with customer journey platforms.

Q: How big will the email marketing software market be by 2031?

The email marketing software market is expected to cross USD 6.5 billion by 2031 at a CAGR of 12.6%.

Q: Which regions show the strongest demand for email marketing platforms?

North America and Europe dominate due to high digital ad spending, but APAC is showing the fastest growth due to digital SMB adoption.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA6293

Publication Date: Jul 2025

How big is the Email Marketing Software Market?

According to 6Wresearch internal database and industry insights, the email marketing software market was valued at USD 2.8 billion in 2024 and is projected to reach USD 6.5 billion by 2031, growing at a CAGR of 12.6% during the forecast period.

This rapid growth is attributed to the rising need for personalized communication, increasing digital advertising budgets, and the surge in omnichannel marketing strategies. The adoption of AI-powered automation, audience segmentation, and data analytics in email campaigns is also driving market expansion globally.

Growth Factors of the Email Marketing Software Market

Surge in digitalization across SMBs and enterprises.
Increasing ROI-focused marketing strategies favoring email campaigns.
Enhanced personalization and AI-based content curation tools.
Growing e-commerce sector relying on automated customer outreach.
Rising mobile-based email engagement among consumers.
Compliance with privacy regulations prompting adoption of secure, compliant platforms.

Email Marketing Software Market Trends

The email marketing software market is witnessing significant transformation through the integration of AI and machine learning for predictive analytics, hyper-personalization, and automation. There is a rising trend of real-time behavioral targeting, integration with CRM and e-commerce platforms, and the use of interactive emails to improve engagement. Additionally, low-code platforms and drag-and-drop email builders are making adoption easier for non-technical users, further expanding the user base.

Emerging Developments in the Email Marketing Software Market

Recent developments in the email marketing software industry include the launch of tools with generative AI content capabilities, enhanced A/B testing algorithms, and voice-activated campaign management via virtual assistants. Companies are also focusing on developing eco-friendly email marketing by reducing server emissions and encouraging green data practices. Moreover, mergers and acquisitions are increasing, as platforms seek to offer all-in-one marketing automation solutions.