How Big Is the Facial Oil Market | Growth Trends & Size 2025

Q: What is the overall size of the facial oil market?

The facial oil market is expected to reach USD 4.8 billion by 2031.

Q: Which demographic groups are driving growth in the facial oil market?

Millennials, Gen Z consumers, and male grooming product adopters are major growth drivers.

Q: What types of facial oils are most in demand?

Cold-pressed oils, multipurpose oils with anti-aging and brightening benefits, and plant-based oils are highly sought-after.

Q: Which retail channels are dominating the facial oil market?

E-commerce platforms, direct-to-consumer websites, and specialty beauty stores are leading distribution channels.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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Code: MTA6011

Publication Date: Jul 2025

How big is the facial oil market?

According to 6Wresearch internal database and industry insights, the facial oil market was valued at approximately USD 2.9 billion in 2024 and is projected to reach USD 4.8 billion by 2031, growing at a CAGR of 7.5% during the forecast period.

The market is experiencing steady growth driven by rising demand for natural and plant-based skincare, increasing consumer interest in facial hydration, and premium wellness beauty trends. Demand is also expanding across both female and male grooming segments, supported by product diversification and online retail growth.

Key Growth Factors of the Facial Oil Market

Rising preference for organic and natural skincare products
Increasing awareness of skincare routines among millennials and Gen Z
Growing influence of social media and beauty influencers
Expansion of e-commerce platforms offering niche facial oils
Launch of multipurpose oils targeting hydration, anti-aging, and radiance
Innovations in botanical extraction and cold-pressed oil technologies

Facial Oil Market Trends

The facial oil market is witnessing a strong trend toward clean beauty and minimalistic skincare. There is a growing preference for oils infused with superfoods, essential oils, and adaptogens. Demand for multifunctional oils that combine hydration, anti-aging, and brightening benefits is increasing. Brands are also focusing on sustainable packaging and cruelty-free formulations to align with ethical consumer choices.

Emerging Developments in the Facial Oil Market

Emerging developments in the facial oil market include AI-based skin diagnostics to recommend customized oil blends and the integration of facial oils in hybrid skincare formats such as oil-serums. Growth in CBD- and hemp-infused oils is noticeable, especially in North America and Europe. Biodegradable packaging and carbon-neutral production practices are gaining traction among eco-conscious brands.