How Big is the Flushable Wipes Market | Trends & Forecast 2025

Q: What is the overall market size of the flushable wipes market?

The flushable wipes market is expected to reach USD 5.2 Billion by 2031.

Q: What is the CAGR of the flushable wipes market?

The market for flushable wipes is anticipated to grow at a compound annual growth rate (CAGR) of 5.60% from 2025 to 2031.

Q: What is the purpose of flushable wipes?

Flushable wipes are a practical substitute for toilet paper and are frequently used for personal hygiene, baby care, feminine care, and senior care.

Q: Which regions dominate the flushable wipes market?

North America and Europe lead the market due to high hygiene awareness, with the Asia-Pacific region emerging rapidly due to urban growth and rising disposable incomes.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA6805

Publication Date: Jul 2025

How big is the flushable wipes market?

According to 6Wresearch internal database and industry insights, the Global flushable wipes market was valued at USD 3.6 Billion in 2024 and is expected to reach USD 5.2 Billion by 2031, growing at a compound annual growth rate of 5.60% during the forecast period (2025-2031).

The growing demand for hygienic and convenient personal care products, increased sanitation awareness, and the expanding use of high-end wipes in developed and urban markets are the main drivers of this growth. Furthermore, consumer interest is growing due to advancements in eco-friendly and biodegradable materials, particularly among users who care about the environment.

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Key Growth Factors of the Flushable Wipes Market

Rising emphasis on personal hygiene and intimate care routines
Increasing adoption among aging populations and parents of infants
Growing urbanization and preference for on-the-go hygiene products
Development of flushable materials that reduce sewer blockage risks
Expansion in product lines targeting baby care, feminine hygiene, and elderly care
Growth of e-commerce platforms and retail distribution channels

Flushable Wipes Market Trends

The flushable wipes market is observing a notable shift toward biodegradable and sustainable solutions, with many brands innovating in flushable technologies that are safe for sewer and septic systems. Consumers are increasingly looking for chemical-free, skin-safe, and dermatologically tested products. There is also a rise in demand for multi-functional wipes used for both hygiene and skin nourishment.

Emerging Developments in the Flushable Wipes Market

Emerging developments include flushable wipes infused with natural extracts like aloe vera and chamomile, alcohol-free variants for sensitive skin, and expansion in hypoallergenic formulations. To win over customers, brands are spending money on certifications and clear labeling. Furthermore, sustainability claims and integration with smart packaging are becoming more popular.