How Big is the Hair Oil Market | Growth, Size & Analysis 2031

What is the size of Hair Oil Market?

Due to several growth factors which include the rising consumer interest in natural and Ayurvedic personal care, increasing hair-related concerns, and growing popularity of multi-benefit hair oils, the hair oil market is predicted to rise in the upcoming years.

Key Growth Drivers of the Hair Oil Industry

• Increasing incidences of hair thinning, breakage, and scalp dryness among urban populations
• Rising use of herbal, Ayurvedic, and essential oil-based products for holistic hair care
• Growing preference for multifunctional oils offering nourishment, styling, and treatment
• Expansion of direct-to-consumer and e-commerce channels with regional product offerings
• Celebrity endorsements and influencer marketing contributing to higher brand visibility

Hair Oil Market Trends

Hair oil market is growing over the years with strong trends such as increasing demand for cold-pressed, organic, and mineral oil-free formulations. In the market, the demand of lightweight and non-sticky textures is gaining preference, particularly in the Asian and Middle Eastern regions. Another trend is the growing preference of multipurpose oils for overnight treatments, scalp massages, and pre-wash applications are trending. Innovations are occurring which include oils infused with biotin, argan, and CBD. Alongside, the focus of brands is increasing on scalp-focused solutions and sustainability in packaging.

Emerging Developments in the Hair Oil Market

Hair oil market is developing with customized oil blends based on hair type and lifestyle, and innovations such as heat-protectant oils and overnight oiling sprays. In recent years, ayurvedic brands are expanding globally which offers the premium therapeutic blends. Digital-first brands are capitalizing on subscription models and influencer communities. Hybrid oils combining traditional ingredients with modern actives are emerging to cater to broader needs across genders and age groups.

List of Leading Companies in the Hair Oil Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Dabur

This company offers a wide range of Ayurvedic hair oils, including the iconic Dabur Amla Oil, targeting hair strength and shine.

2. Parachute

This is one of the most trusted brands globally for coconut-based hair oils focused on nourishment and repair.

3. Indulekha

This company markets the hair oils made of ayurvedic which is targeted at hair fall and regrowth, endorsed by dermatological studies.

4. WOW Skin Science

This company offers cold-pressed and chemical-free oils infused with herbal extracts for hair growth and repair.

5. Mielle Organics

This company produces hair oils rich in essential oils like rosemary and mint, popular among textured hair users.

6. Himalaya Wellness

This company offers a range of herbal oils combining science and Ayurveda, targeting scalp health and strengthening.

7. Patanjali Ayurved

This company provides a portfolio of herbal hair oils catering to mass markets and promoting natural solutions.

8. The Ordinary

This company offers scalp treatment oils and serums with actives like caffeine and plant-based extracts.

9. Mamaearth

This company delivers toxin-free hair oils using onion seed oil, bhringraj, and castor oil in eco-conscious packaging.

How Big is the Hair Oil Market : FAQs