How Big is the Hair Product Market | Size & Key Players 2025

What is the size of Hair Product Market?

Due to numbers of growth factors which include the increasing demand for hair care, styling, and colour products among millennials, Gen Z, and the aging population seeking scalp and hair solutions, the hair product market is continued to flourish in the upcoming years.

Key Growth Drivers of the Hair Product Industry

• Rising concerns about hair loss, dandruff, and damage due to pollution and lifestyle
• Growing demand for natural, clean-label, and chemical-free ingredients
• Increased use of styling and colouring products among urban consumers
• Higher disposable income and grooming awareness in emerging economies
• Digital marketing and influencer-driven product adoption across online channels

Hair Product Market Trends

Hair product market is evolving with emerging trends such as plant-based formulations, scalp-focused solutions, and personalized care routines. Other trends such as hair serums, dry shampoos, and leave-in treatments are becoming mainstream. Aside from these, hair colour products, especially ammonia-free variants, are seeing widespread adoption. The focus of brands is emphasizing on sustainable packaging and multipurpose offerings, such as products that combine styling with nourishment. Men’s grooming and gender-neutral hair products are gaining traction.

Emerging Developments in the Hair Product Market

Hair product market is expanding with emerging developments which include AI-powered hair diagnosis tools for customized regimens, probiotic and microbiome-friendly haircare. Alongside, the multifunctional products that combine SPF, hydration, and styling benefits are also gaining traction. Subscription-based and D2C (direct-to-consumer) models are one the rise which are contributing in the expansion of the product accessibility. Further, the investment of brands is increasing in biodegradable packaging, waterless formulas, and hybrid products that address both scalp health and aesthetics.

List of Leading Companies in the Hair Product Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. L’Oréal

This company offers a wide portfolio of shampoos, conditioners, colorants, and treatments under brands like L’Oréal Paris and Kérastase.

2. Procter & Gamble (P&G)

This company owns popular hair care brands including Pantene and Head & Shoulders, catering to mass and premium segments globally.

3. Unilever

This company owns Dove, TRESemmé, and Sunsilk, offering a wide range of personal care and hair grooming solutions.

4. Henkel AG & Co. KGaA

This company produces hair colorants and styling products through brands like Schwarzkopf and got2b.

5. Kao Corporation

The hair product range of this company includes premium and salon-grade brands such as John Frieda and Asience.

6. Johnson & Johnson

J&J markets baby and medical hair products through brands like Johnson’s and Neutrogena.

7. Revlon Inc.

This is one of the oldest brands which delivers styling, colouring, and hair treatment products for both salon and consumer use.

8. Amway

The hair product line of this company includes the Satinique brand, focusing on botanical-based formulations.

9. Mamaearth

This company is now very popular who specializes in toxin-free, plant-based hair products tailored to Indian consumers’ concerns.

How Big is the Hair Product Market : FAQs