How Big Is the Instant Coffee Market | Forecast & Segments 2031

Q: What is the projected value of the instant coffee market by 2031?

The market is anticipated to reach over USD 154.6 billion by 2031, led by urbanization and premiumization trends.

Q: What is driving growth in the instant coffee market?

The market is growing steadily, driven by busy lifestyles, rising coffee consumption, and demand for convenient beverage options.

Q: Which factors are fuelling the popularity of instant coffee?

Convenience, extended shelf life, and increasing adoption by younger consumers are key demand drivers.

Q: How is packaging innovation influencing the instant coffee market?

Eco-friendly, single-serve, and premium packaging solutions are enhancing shelf appeal and meeting sustainability goals.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA6943

Publication Date: Jul 2025

How Big Is the Instant Coffee Market?

According to 6Wresearch internal database and industry insights, the Global Instant Coffee Market was valued at USD 110.4 billion in 2024 and is projected to exceed USD 154.6 billion by 2031, growing at a CAGR of 6.40% during the forecast period (2025-2031).

This expansion is driven by increasing demand for convenience beverages, urban lifestyle shifts, and premium instant blends.

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Growth Factors of the Instant Coffee Market

Quick and easy beverage choices are filling the top of the consumer's choice list.
Urbanization and busy personal lifestyles are cultivating the need for instant choices.
Instant products are available in a multitude of flavors and quality standards.
The developing world's economic development is resulting in rising disposable incomes breaks down traditional market barriers, & opens the door for instant coffee products.
Increasing e-commerce distribution channels strengthens access to instant coffee products.
Innovation in freeze-dried and micro-ground instant coffee products.

Instant Coffee Market Trends

The instant coffee market is seeing a boom in single-serve and premium sachets that appeal to different consumer preferences. The trend toward specialty blends, flavored instant coffee, & lower sugar instant coffee options. Sustainability across packaging and sourcing is gaining market momentum.

Emerging Developments in the Instant Coffee Market

In the Instant Coffee Market, Brands continue to innovate and appeal to their environmentally responsible customers with organic and fair-trade certified instant coffee product lines. Changes to product formulations through packaging innovations such as recyclable jars and compostable sachets are changing perceptions of instant coffee products.