How big is the lipstick market | Manufacturers & Commercial 2025

The market is expanding due to increasing beauty consciousness, product innovation, rising influence of social media, and wider male and gender-neutral cosmetic adoption.

Key Growth Drivers of the Lipstick Market

• Increasing market need of long lasting, non-smudge, and matte covered lipstick
• Increasing access to cosmetics in the emerging economies and its cities
• The emerging men grooming and unisex beauty patterns
• social media and product marketing and launches headed by influencers
• Greater demand of organic, vegan and cruelty-free formulations

Lipstick Market Trends

Lipstick market is seeing trends such as rise in transfer-proof, hydrating, and dual-purpose lipsticks. Refillable and sustainable packaging of lipstick is getting popular. Tasteful bold colours, personalised colours and smart AI-aided product recommendations are in demand. Consumer base is also being expanded courtesy of gender-neutral branding. The beauty brands in luxury and clean beauty are making their entry in tier-2 and tier-3 markets across the world.

Emerging Developments in the Lipstick Market

Lipstick market is witnessing developments like biotech-based pigments, customizable AI-driven shade tools, and temperature-reactive formulations. The celebrity-influencer partnerships in brands are further changing the concept of brand loyalty. Green solutions to packaging are gaining importance in the form of refillable sets, biodegradable tubes among other sustainable packaging developments. Consumer engagement is further changing with the use of virtual technologies such as the virtual try-on and omnichannel retail strategies.

List of Leading Companies in the Lipstick Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. L’Oréal S.A.

L’Oréal dominates the global lipstick market with its diverse brand portfolio including L’Oréal Paris, Maybelline, and Lancôme, offering a range of shades and finishes.

2. Estée Lauder Companies Inc.

Estée Lauder owns brands like MAC, Bobbi Brown, and Estée Lauder that offer premium lipsticks featuring trend-driven shades, skincare-infused formulas, and luxe packaging.

3. Revlon Inc.

Revlon provides affordable yet high-quality lipsticks across classic and bold colours, maintaining strong consumer loyalty through innovation and brand heritage.

4. Procter & Gamble Co. (CoverGirl)

Through its CoverGirl brand, P&G offers accessible, cruelty-free lipsticks targeted toward mass-market consumers seeking both style and affordability.

5. Shiseido Company, Limited

Shiseido delivers luxury lipsticks through brands like NARS and Shiseido, focusing on rich pigments, skincare benefits, and premium Japanese innovation.

6. Coty Inc.

Coty manages popular lipstick brands like Rimmel and CoverGirl, appealing to a wide demographic through trend-driven products and bold marketing strategies.

7. Avon Products, Inc.

Avon offers an extensive lipstick range sold via direct selling, with affordable options in various finishes such as matte, glossy, satin, and long-wear formulas.

8. Chanel S.A.

Chanel provides high-end lipsticks known for elegant packaging, long-lasting colour, and luxurious textures that blend heritage with modern beauty standards.

9. Christian Dior SE

Dior is renowned for its Rouge Dior line, blending high-fashion aesthetics with rich colour, hydration, and prestige appeal in the premium lipstick category.

10. Huda Beauty

Huda Beauty appeals to younger, trend-focused consumers with bold lipstick collections known for high pigmentation, inclusive shades, and social media-driven success.

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