How big is the market for Robo-Advisors Market | Size, Share & Growth Insights 2025

Q: What is the current size of the robo-advisors market?

It was valued at USD 12.6 Billion in 2024 and is expected to reach USD 43.7 Billion by 2031.

Q: What is the CAGR of the robo-advisors market?

The robo-advisors market is projected to grow at a CAGR of 19.60% from 2025 to 2031.

Q: What drives growth in the robo-advisors market?

Low-cost investment solutions, digital adoption, and AI-powered tools are key growth drivers.

Q: What are the main services offered by robo-advisors?

Automated portfolio management, retirement planning, tax optimization, and goal-based investing.

Q: Which region leads the robo-advisors market?

North America leads due to fintech innovation, while Asia-Pacific is growing rapidly with tech-savvy investors.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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Code: MTA7523

Publication Date: Aug 2025

How big is the robo-advisors market?

According to 6Wresearch internal database and industry insights, the Robo-Advisors Market was valued at USD 12.6 Billion in 2024 and is expected to reach USD 43.7 Billion by 2031, growing at a compound annual growth rate of 19.60% during the forecast period of 2025 to 2031.

The growth is driven by increasing demand for low-cost, automated investment solutions, rising digital adoption, and expansion of AI-powered financial planning across retail and institutional investors.

Key Growth Drivers of the Robo-Advisors Market

Growing need for affordable and accessible investment platforms
Widespread digitalization and use of mobile apps for financial services
Rising millennial and Gen Z investor base preferring automation
Advancements in AI, big data analytics, and algorithm-based portfolio management
Expansion of hybrid advisory models combining human and robo expertise

Robo-Advisors Market Trends

Robo-advisors market is witnessing trends such as the integration of ESG-focused portfolios and thematic investing. Platforms are also increasing their services by offering retirement planning, tax-loss harvesting and crypto investments. The use of AI in personalizing and risk profiling users is enhancing user experience. Traditional wealth managers, and banks, are deploying white label robo solutions. Emerging markets are on the rise due to the expansion of digital-native investors.

Emerging Developments in the Robo-Advisors Market

The robo-advisor market has nascent trends, including collaborations between financial technologies companies and conventional financial houses. Real-time rebalancing and predictive analytics are being made possible by AI and machine learning models. The ability to capitalize on micro-investing and fractional share trading is expanding accessibility. The regulatory system is under revision in order to promote investor protection and transparency. Next-gen customer interface is being experimented with voice-assisted or chatbot-based financial advisors.

List of Leading Companies in the Robo-Advisors Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Betterment LLC

Company Name	Betterment LLC
Established Year	2008
Headquarters	New York, USA
Official Website	Click Here

Betterment offers automated investment and financial advisory services with personalized portfolios, tax optimization, and retirement planning tools.

2. Wealthfront Corporation

Company Name	Wealthfront Corporation
Established Year	2008
Headquarters	California, USA
Official Website	Click Here

Wealthfront provides algorithm-based wealth management and cash account solutions focused on millennials, with automated rebalancing and tax-loss harvesting.

3. Charles Schwab Intelligent Portfolios

Company Name	Charles Schwab Intelligent Portfolios
Established Year	2015
Headquarters	Texas, USA
Official Website	Click Here

Charles Schwab offers automated ETF portfolio management with no advisory fees, backed by its vast financial ecosystem and trusted investment infrastructure.

4. Vanguard Personal Advisor Services

Company Name	Vanguard Personal Advisor Services
Established Year	2015
Headquarters	Pennsylvania, USA
Official Website	Click Here

Vanguard combines robo-advisory technology with human advisors, offering low-cost, long-term investing strategies with a strong reputation in index funds.

5. SoFi Automated Investing

Company Name	SoFi Automated Investing
Established Year	2011
Headquarters	California, USA
Official Website	Click Here

SoFi provides low-fee automated portfolios with access to financial planning, crypto, and banking services, targeting younger digital-first investors.

6. Ellevest, Inc.

Company Name	Ellevest, Inc.
Established Year	2014
Headquarters	New York, USA
Official Website	Click Here

Ellevest is a robo-advisory platform tailored to women, offering goal-based investing, banking tools, and educational content with a gender-aware approach.

7. Fidelity Go

Company Name	Fidelity Go
Established Year	2016
Headquarters	Massachusetts, USA
Official Website	Click Here

Fidelity Go offers robo-investing powered by Fidelity’s in-house experts, delivering diversified portfolios and integration with broader financial services.

8. Acorns Grow Incorporated

Company Name	Acorns Grow Incorporated
Established Year	2012
Headquarters	California, USA
Official Website	*Click Here*

Acorns rounds up everyday purchases into investments, combining micro-investing and robo-advisory services for users aiming to build wealth incrementally.

9. M1 Finance

Company Name	M1 Finance
Established Year	2015
Headquarters	Illinois, USA
Official Website	Click Here

M1 Finance merges robo-advisory automation with user customization, enabling investors to build portfolios with fractional shares and banking features.

10. SigFig Wealth Management

Company Name	SigFig Wealth Management
Established Year	2007
Headquarters	California, USA
Official Website	Click Here

SigFig offers portfolio management for individuals and white-label solutions for banks and advisors, focusing on transparency and low-cost investment options.