How big is the Market for Supplements | Nutrition Industry, Size & Opportunities 2025

Q: What is the current size of the supplements market?

It was valued at USD 178.4 Billion in 2024 and is expected to reach USD 312.9 Billion by 2031.

Q: What is the CAGR of the supplements market?

The supplements market is projected to grow at a CAGR of 9.90% from 2025 to 2031.

Q: What drives growth in the supplements market?

Increased focus on preventive health, fitness trends, and aging population boost demand.

Q: What are the key product categories in supplements?

Vitamins, minerals, protein, herbal, probiotics, and specialty supplements.

Q: Which region leads the supplements market?

North America dominates, but Asia-Pacific is seeing fast growth due to urbanization and health awareness.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA7527

Publication Date: Aug 2025

How big is the supplements market?

According to 6Wresearch internal database and industry insights, the Global Supplements Market was valued at USD 178.4 Billion in 2024 and is expected to reach USD 312.9 Billion by 2031, growing at a compound annual growth rate of 9.90% during the forecast period (2025-2031).

The growth is fuelled by increasing consumer awareness about preventive healthcare, rising aging population, fitness trends, and evolving dietary and wellness habits.

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Key Growth Drivers of the Supplements Market

Increasing pressure of immunity-building and preventative healthcare items
Geriatrics and emerging awareness of nutritional deficiency
Trends in fitness and sports nutrition affecting the younger populations
Distribution of e-commerce and DTC supplement brands
Usage of vegetal and clean-label ingredients in new launches

Supplements Market Trends

Supplements market is witnessing trends like personalization through DNA-based nutrition and AI-driven supplement recommendations. Consumers are shifting toward vegan, organic, and allergen-free supplements. Gummies, powders, and functional beverages are gaining preference over traditional pills. Regulatory scrutiny is rising to ensure transparency and safety. Social media and influencer marketing continue to play a major role in brand discovery.

Emerging Developments in the Supplements Market

Supplements market has emerging innovations such as smart packaging that monitors dosage and freshness. Companies are investing in nanoencapsulation for enhanced bioavailability. Launch of gender-specific and age-specific formulations is increasing. Research is advancing in adaptogenic and nootropic supplements. Startups are leveraging microbiome-based data to tailor supplement plans. Collaboration between health tech and nutraceutical firms is also accelerating product development.

List of Leading Companies in the Supplements Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Amway Corporation

Company Name	Amway Corporation
Established Year	1959
Headquarters	Michigan, USA
Official Website	*Click Here*

Amway offers a wide range of dietary supplements under its Nutrilite brand, focusing on plant-based ingredients and global wellness solutions.

2. Herbalife Nutrition Ltd.

Company Name	Herbalife Nutrition Ltd.
Established Year	1980
Headquarters	California, USA
Official Website	*Click Here*

Herbalife specializes in meal replacement products, protein supplements, and targeted nutrition, distributed through its global direct-selling network.

3. Glanbia plc

Company Name	Glanbia plc
Established Year	1997
Headquarters	Kilkenny, Ireland
Official Website	*Click Here*

Glanbia owns Optimum Nutrition and BSN, offering performance nutrition, vitamins, and wellness supplements catering to athletes and health-conscious consumers.

4.Â Nestle Health Science

Company Name	Nestle Health Science
Established Year	2011
Headquarters	Vevey, Switzerland
Official Website	Click Here

Nestle Health Science provides medical nutrition and dietary supplements, leveraging science-backed solutions for aging, immunity, metabolism, and gut health.

5. GNC Holdings, LLC

Company Name	GNC Holdings, LLC
Established Year	1935
Headquarters	Pennsylvania, USA
Official Website	*Click Here*

GNC manufactures and sells vitamins, herbs, and sports nutrition supplements through retail and online platforms, maintaining a strong global brand presence.

6. NOW Foods

Company Name	NOW Foods
Established Year	1968
Headquarters	Illinois, USA
Official Website	*Click Here*

NOW Foods offers over 1,400 natural products, including vitamins, herbs, amino acids, and sports supplements, known for quality testing and clean labels.

7.Â Nature's Bounty Co. (The Bountiful Company)

Company Name	Nature's Bounty Co. (The Bountiful Company)
Established Year	1971
Headquarters	New York, USA
Official Website	Click Here

Nature's Bounty produces multivitamins, minerals, and wellness supplements, distributing under various brands like Solgar, Osteo Bi-Flex, and Puritanâ€™s Pride.

8. Bayer AG

Company Name	Bayer AG
Established Year	1863
Headquarters	Leverkusen, Germany
Official Website	Click Here

Bayerâ€™s Consumer Health division includes supplement brands like One A Day and Berocca, focused on general wellness, energy, and immune health.

9. Pharmavite LLC

Company Name	Pharmavite LLC
Established Year	1971
Headquarters	California, USA
Official Website	*Click Here*

Pharmavite, maker of Nature Made, provides clinically tested vitamins and supplements, widely recommended by pharmacists for trusted nutritional support.