How big is the Market Intelligence Market | Analytics Industry, Size & Opportunities 2025

Q: What is the current size of the market intelligence market?

It was valued at USD 12.1 Billion in 2024 and is expected to reach USD 21.4 Billion by 2031.

Q: What is the CAGR of the market intelligence market?

The market intelligence market is projected to grow at a CAGR of 8.2% from 2025 to 2031.

Q: What drives growth in the market intelligence market?

Need for real-time insights, competitive intelligence, and business forecasting.

Q: What are the key uses of market intelligence?

Strategic planning, competitor tracking, customer behaviour analysis, and risk mitigation.

Q: Which region leads the market intelligence market?

North America leads due to high-tech adoption, while Asia-Pacific is emerging rapidly.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA7530

Publication Date: Aug 2025

How big is the market intelligence market?

According to 6Wresearch internal database and industry insights, the Market Intelligence Market was valued at USD 12.1 Billion in 2024 and is expected to reach USD 21.4 Billion by 2031, growing at a compound annual growth rate of 8.2% during the forecast period of 2025 to 2031.

The growth is driven by the increasing demand for data-driven decision-making, rising adoption of AI and analytics platforms, and the growing need for competitive and strategic business insights.

Key Growth Drivers of the Market Intelligence Market

Rising dependence on data-driven business decisions across industries
Growth in demand for real-time analytics and forecasting tools
Expansion of cloud computing and AI/ML applications
Increasing competition pushing need for strategic market analysis
Rise in digital transformation initiatives across SMEs and large enterprises

Market Intelligence Market Trends

Market intelligence market is witnessing trends such as the growing adoption of embedded analytics within enterprise applications and the increasing use of AI-driven tools for sentiment analysis, predictive modelling, and automated reporting. Industry players are focusing on delivering personalized dashboards and intuitive visualizations to cater to specific verticals. Demand for self-service business intelligence platforms is accelerating as organizations seek more agility in data access and interpretation.

Emerging Developments in the Market Intelligence Market

Market intelligence market is witnessing major advancements in technologies like creation of insight engines using machine learning and natural language processing. Vendors are providing hyper-personalized and industry-specific analytics solutions specific to sectors such as retail, healthcare and BFSI. There are new alliances between SaaS providers and market research organizations to increase the enrichment and reporting functions of data. Other aspects such as the combination of collaboration tools and the development of no-code/low-code analytics platforms are also redefining the user experience.

List of Leading Companies in the Market Intelligence Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. NielsenIQ

Company Name	NielsenIQ
Established Year	1923
Headquarters	Illinois, USA
Official Website	*Click Here*

NielsenIQ delivers consumer intelligence and retail analytics through data-driven platforms, helping brands and retailers make strategic growth decisions.

2. GfK SE

Company Name	GfK SE
Established Year	1934
Headquarters	Nuremberg, Germany
Official Website	*Click Here*

GfK offers AI-powered market and consumer intelligence tools, enabling brands to optimize pricing, distribution, and customer experience in real time.

3. IQVIA

Company Name	IQVIA
Established Year	1982
Headquarters	North Carolina, USA
Official Website	*Click Here*

IQVIA delivers healthcare-specific market intelligence using advanced analytics and real-world evidence, supporting pharmaceutical and life science decisions.

4. Kantar Group

Company Name	Kantar Group
Established Year	1993
Headquarters	London, UK
Official Website	*Click Here*

Kantar provides syndicated research and market insights across industries, with strong capabilities in consumer behaviour tracking and brand strategy support.

5. Mintel Group Ltd.

Company Name	Mintel Group Ltd.
Established Year	1972
Headquarters	London, UK
Official Website	*Click Here*

Mintel specializes in consumer and product intelligence, offering in-depth reports and insights across FMCG, beauty, foodservice, and lifestyle markets.

6. Statista, Inc.

Company Name	Statista, Inc.
Established Year	2007
Headquarters	Hamburg, Germany
Official Website	*Click Here*

Statista provides comprehensive market and consumer data via an online portal, catering to researchers, analysts, and enterprises across sectors globally.

7. Dun & Bradstreet Holdings, Inc.

Company Name	Dun & Bradstreet Holdings, Inc.
Established Year	1841
Headquarters	New Jersey, USA
Official Website	*Click Here*

Dun & Bradstreet offers business intelligence services for risk management, sales acceleration, and market expansion using extensive B2B data and analytics platforms.

8. Forrester Research, Inc.

Company Name	Forrester Research, Inc.
Established Year	1983
Headquarters	Massachusetts, USA
Official Website	*Click Here*

Forrester delivers market research and advisory services, focusing on technology, customer experience, and digital transformation for enterprise clients.

9. IDC (International Data Corporation)

Company Name	IDC (International Data Corporation)
Established Year	1964
Headquarters	Massachusetts, USA
Official Website	*Click Here*

IDC offers technology-focused market intelligence, tracking IT trends, digital innovation, and vendor positioning through detailed forecasts and insights.

10. Frost & Sullivan, Inc.

Company Name	Frost & Sullivan, Inc.
Established Year	1961
Headquarters	Texas, USA
Official Website	*Click Here*

Frost & Sullivan provides growth consulting and market intelligence across diverse industries, supporting innovation and competitive benchmarking efforts.