How big is the Marketing Analytics Market | Growth Analytics & Trends 2031

Q: What is the projected size of the marketing analytics market by 2031?

The market is expected to reach USD 12.7 billion by 2031.

Q: What is driving the growth of this market?

Key drivers include the rise of digital marketing, need for customer behavior insights, and growing use of AI and big data analytics.

Q: Which regions dominate the marketing analytics market?

North America holds a major share, followed by Europe and Asia Pacific due to tech adoption and strong marketing spend.

Q: Who are the major players in the market?

Leading players include Adobe, Oracle, SAS Institute, IBM, and Google among others.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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Code: MTA6502

Publication Date: Jul 2025

How Big Is the Marketing Analytics Market?

According to 6Wresearch internal database and industry insights, the marketing analytics market was valued at USD 5.4 Billion in 2024 and is projected to reach USD 12.7 Billion by 2031, exhibiting a CAGR of 13.1% during 2025–2031.

Key driving factors include surge in digital advertising, AI-driven customer behavior analysis, and the growing importance of real-time data-driven decision-making across enterprises.

Key Growth Factors of the Marketing Analytics Market

Growing omnichannel marketing platforms and digital transformation.
Real-time data usage is being driven by the need for individualized customer experiences.
Influencer marketing ROI tracking and social media engagement analysis are on the rise.
The growth of the retail and e-commerce industries is supporting data-centric marketing tactics.
Cloud-based analytics tools are widely used by both large corporations and small businesses.

Marketing Analytics Market Trends

Marketing Analytics Market is evolving with a shift towards unified dashboards offering cross-platform marketing insights. Real-time tracking, AI-powered segmentation, and customer journey mapping are becoming mainstream.

Platforms integrating CRM, ad performance metrics, and sentiment analysis are gaining traction. Moreover, privacy-compliant data analytics solutions and first-party data utilization post-cookie era are emerging as key focus areas for marketers globally.

Emerging Developments in the Marketing Analytics Market

In the Marketing Analytics Market, marketing analytics platforms are incorporating advanced NLP and conversational AI to analyze customer feedback across channels. Automated insight generation, voice-of-customer analytics, and integration with CDPs (Customer Data Platforms) are shaping next-gen solutions. Additionally, zero- and first-party data analytics tools are gaining prominence as regulatory scrutiny around user privacy tightens globally.