How big is the Marketing Automation Market | Trends & Forecast 2031

Q: What is the projected size of Marketing automation market by 2031?

The marketing automation market is estimated to reach USD 17.8 billion by 2031.

Q: What is driving the growth of the marketing automation market?

Rise in digital marketing adoption, need for personalized customer engagement, and integration of AI and analytics tools are key growth drivers.

Q: What are the major applications of marketing automation tools?

Key applications include lead nurturing, campaign management, email marketing, customer segmentation, and analytics.

Q: Who are the key players in the marketing automation market?

Some leading companies include Salesforce, Adobe, HubSpot, Oracle, ActiveCampaign, and Zoho.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA6504

Publication Date: Jul 2025

How Big Is the Marketing Automation Market?

According to 6Wresearch internal database and industry insights, the marketing automation market was estimated at USD 7.9 Billion in 2024 and is anticipated to reach USD 17.8 Billion by 2031, growing at a CAGR of 14.7% during the forecast period (2025–2031).

This tremendous growth is highly influenced by rising adoption of AI-powered marketing tools, increasing demand for personalized customer experiences, and the need for streamlining marketing workflows. The proliferation of digital channels, along with growing emphasis on ROI-driven campaigns, is further boosting market adoption across industries.

Growth Factors of the Marketing Automation Market

There has been rising need for personalized, data-driven marketing strategies across industries.
Development of omnichannel marketing and customer engagement initiatives.
Growing penetration of AI and machine learning in campaign automation.
Surging demand for real-time analytics and customer journey optimization.
Rise in usage of CRM-integrated automation platforms.
Growth of e-commerce and online business operations globally.

Marketing Automation Market Trends

Marketing Automation Market is evolving with notable trends such as deep integration of AI-based predictive analytics and customer behavior modeling. Tools offering no-code or low-code automation are gaining traction among SMEs.

There is also a growing shift toward hyper-personalization via omnichannel campaign management. Cloud-based platforms, native integrations with social and eCommerce systems, and privacy-compliant automation features are becoming critical differentiators.

Emerging Developments in the Marketing Automation Market

Marketing Automation Market is witnessing innovation in intent-based marketing automation, integration of generative AI for content creation, and automation of voice and conversational marketing through chatbots and virtual assistants.

Platforms are increasingly offering self-learning capabilities to optimize campaign performance and deliver hyper-personalized content. Additionally, marketing automation is being extended to post-sale customer engagement and retention, widening its enterprise value.