How big is the Massage Oil Market | Forecast & Insights 2031

Q: What is the expected value of massage oil market by 2031?

The massage oil market is expected to reach USD 2.4 billion by 2031.

Q: What is driving growth in the massage oil market?

Growth is driven by rising wellness trends, increased spa and salon services, and growing awareness about aromatherapy benefits.

Q: What are key trends in the massage oil market?

Key trends include demand for organic oils, CBD-infused products, and customized blends for therapeutic uses.

Q: Who are the major players in the massage oil market?

Leading players include Himalaya Wellness, Biotone, NOW Foods, The Body Shop, and Nature’s Truth.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA6513

Publication Date: Jul 2025

How Big Is the Massage Oil Market?

According to 6Wresearch internal database and industry insights, the Global Massage Oil Market was valued at USD 1.5 Billion in 2024 and is expected to reach USD 2.4 Billion by 2031, growing at a compound annual growth rate of 7.00% during the forecast period (2025-2031).

The growth is mainly driven by rising consumer focus on wellness, stress relief, and self-care, alongside expanding demand for aromatherapy and spa treatments. Increasing penetration of wellness tourism and growth in home-based massage services further accelerate the market trajectory.

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Growth Factors of the Massage Oil Market

Rise in awareness of holistic health and body relaxation services
Increase in wellness centres, spas, and at-home massage services
Emergence of e-commerce companies selling organic and herbal oils
Increased demand for uses of essential oils for stress, muscle pain and sleep
Rise in disposable income and changes in lifestyle preferences
Product developments with natural, vegan and cruelty-free ingredients

Massage Oil Market Trends

Massage Oil Market is projected to witness trends such as shifting consumer preferences and wellness industry advancements. There is a growing inclination toward natural and organic formulations, especially those infused with essential oils like lavender, eucalyptus, and chamomile, as consumers increasingly seek clean-label and chemical-free products.

The growing interest in aromatherapy and spa services among consumers, for both residential and commercial markets, increases the consumer demand and potential for this market. Therapeutic massage oils are also becoming more common in physiotherapy, sports recovery, and medical wellness services.

Emerging Developments in the Massage Oil Market

Massage Oil Market has experienced emerging developments with product innovations in wellness, skin care, and therapeutic uses. Brands have developed new, multi-functional massage oils that provide relaxation benefits and are designed to hydrate, provide anti-aging benefits, and relief muscle pain. There is a growing shift towards CBD and hemp-based formulations, recognized for their anti-inflammatory and calming effects.