How Big Is the Maternity Clothing Market | Segments & Forecast 2031

Q: What factors are driving growth in the maternity clothing market?

Key drivers include increasing disposable incomes, growing awareness of maternity wellness, and rising demand for stylish maternity wear.

Q: Which regions dominate the maternity clothing market?

North America and Europe lead due to high consumer spending and brand presence.

Q: Who are the key players in the maternity wear market?

Leading brands include H&M, Seraphine, GAP Inc., Mothercare, Isabella Oliver, and ASOS.

Q: What is the maternity clothing market size forecast for 2031?

The maternity clothing market is projected to reach USD 31.7 billion by 2031.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA6845

Publication Date: Jul 2025

How Big Is the Maternity Clothing Market?

According to 6Wresearch internal database and industry insights, the maternity clothing market was valued at USD 19.2 Billion in 2024 and is projected to reach USD 31.7 Billion by 2031, growing at a CAGR of 8.8% during the forecast period (2025–2031).

This growth is fueled by rising awareness around maternity wellness, increasing disposable incomes, and the emergence of fashion-forward maternity wear across urban centers. The growing trend of working pregnant women and the expansion of e-commerce retailing are also enhancing global market visibility.

Growth Factors of the Maternity Clothing Market

Growing working women population demanding formal maternity apparel.
Changing consumer preference towards fashionable and comfortable maternity clothing.
Increase of pregnancy rates in developing markets compounded by increased health awareness.
Influencer marketing and celebrities' endorsement of fashionable maternity attire.
Ecommerce platforms creating access to ample variety, affordability, and access to consumers globally.
Burgeoning popularity of multifunctional products that are usable during and after pregnancy.

Maternity Clothing Market Trends

Maternity Clothing Market is shifting towards sustainable fabrics (organic cotton, bamboo-based fabrics.) and maternity clothing in athleisure style or adaptive clothing that facilitates postpartum needs. Retailers are focusing on inclusive sizing rather than extended or plus-size, and subscription-based maternity boxes for sponsored, branded and non-branded clothes for expecting mothers. Regional brands have diversified their offerings as they are catering to more traditional style preferences as well as more modern style preferences.

Emerging Developments in the Maternity Clothing Market

In the Maternity Clothing Market, the use of antimicrobial and stretchable smart fabrics, seamless nursing-friendly designs, and personalized fitting using AI-based virtual try-on technology are the key developments. Brands are launching into plus-size maternity fashion, while there continues to be a strategic focus on hybrid models that are a combination of physical retail and ecommerce. There is also a shift towards biodegradable packaging, and circular fashion.