How big is the Microwave Market | Size & Growth Outlook 2025

Code: MTA7273 Publication Date: Aug 2025

How big is the microwave market?

According to 6Wresearch internal database and industry insights, the Global Microwave Market was valued at USD 11.9 Billion in 2024 and is expected to reach USD 15.6 Billion by 2031, growing at a compound annual growth rate of 5.90% during the forecast period (2025-2031).

The market is expanding due to rising consumer preference for convenient cooking methods, fast urbanization, and rising demand for smart kitchen appliances. Growing disposable incomes and the influence of modern lifestyle trends are also driving the use of advanced microwave ovens.

Growth Factors for Microwave Market

  • The demand for quick cooking appliances is being determined by an increase in urban households and nuclear family structures.
  • Energy-efficient kitchen appliances are becoming more and more popular among middle-class consumers.
  • Worldwide brands are now more accessible and widely available thanks to the expansion of e-commerce platforms.
  • The use of Internet of Things-enabled smart microwaves with voice assistants and auto-cooking capabilities is growing in popularity.
  • High demand from commercial sectors such as cloud kitchens, hotels, and cafés

Microwave Market Trends

The trends in the Microwave Market include smart inverter technology, eco mode energy-saving features, and sensor cooking systems. Countertop microwaves continue to dominate modular kitchens, despite the growing popularity of built-in and over-the-range microwaves. Customers are looking for sleeker, more compact models with a range of features, including air fryers, steamers, and grills. Manufacturers are focusing on fingerprint-resistant materials, minimalist designs, and touch control panels.

Emerging Developments in the Microwave Market

Emerging developments in the Microwave Market is being driven by Wi-Fi and AI-enabled microwaves that allow remote operation via apps. There are plans to develop sophisticated microwave ovens with defrost intelligence and moisture sensors. Tech firms and appliance manufacturers are working together more and more to develop smart kitchen ecosystems. These days, there are microwave ovens made specifically for certain cuisines or diets (like keto or gluten-free). Innovation in low-consumption microwave models is being fueled by energy-labeling regulations.

List of Leading Companies in the in the Microwave Market

Below is a comprehensive list of the leading market players driving growth in this sector –

1. Whirlpool Corporation

Company NameWhirlpool Corporation
Established Year1911
HeadquartersMichigan, United States
Official WebsiteClick Here

Delivers over-the-range and built-in microwaves optimized for family kitchens.

2. Samsung Electronics

Company NameSamsung Electronics
Established Year1969
HeadquartersSuwon, South Korea
Official WebsiteClick Here

Offers a range of solo, grill, and convection microwaves with advanced sensor technology.

3. Bosch Home Appliances

Company NameBosch Home Appliances
Established Year1886
HeadquartersMunich, Germany
Official WebsiteClick Here

Focused on high-end built-in microwave solutions in the premium kitchen segment.

4. LG Electronics

Company NameLG Electronics
Established Year1958
HeadquartersSeoul, South Korea
Official WebsiteClick Here

Known for its smart inverter and NeoChef series offering precise and even cooking.

5. Haier Group

Company NameHaier Group
Established Year1984
HeadquartersQingdao, China
Official WebsiteClick Here

One of the fastest-growing brands offering energy-efficient and affordable microwave models

6. Panasonic Corporation

Company NamePanasonic Corporation
Established Year1918
HeadquartersOsaka, Japan
Official WebsiteClick Here

Produces inverter-based microwaves with cyclonic wave and Genius sensor technology

7. Sharp Corporation

Company NameSharp Corporation
Established Year1912
HeadquartersSakai, Japan
Official WebsiteClick Here

An early innovator in microwave technology, known for its Carousel microwave line.

8. GE Appliances

Company NameGE Appliances
Established Year1905
HeadquartersLouisville, United States
Official WebsiteClick Here

Offers microwaves integrated with smart home platforms and over-the-range designs

9. Electrolux

Company NameElectrolux
Established Year1919
HeadquartersStockholm, Sweden
Official WebsiteClick Here

Provides modern microwaves with intuitive controls and Scandinavian design aesthetics.

How big is the Microwave Market : FAQ's

The microwave market is projected to reach 15.6 billion by 2031.
Asia-Pacific leads due to urbanization and high appliance adoption, followed by North America and Europe.
Smart, inverter-based, and voice-controlled microwaves with touch panels and energy-saving features are trending.
Top players include LG, Samsung, Panasonic, Whirlpool, Bosch, and Sharp.
The microwave market is expected to grow at a CAGR of 5.90% during the forecast period.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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