How big is the Online Grocery Market | Global Size & Forecast 2025

Q: What is the size of the Online Grocery Market?

The Online Grocery Market is estimated to reach USD 680 Billion by 2031.

Q: Which regions lead the Online Grocery Market?

North America and Asia-Pacific currently lead the Online Grocery Market, having a better e-commerce infrastructure and representing the most adopted regions of digital shopping channels.

Q: What are the key trends in Online Grocery Market?

Key trends include quick-commerce delivery models, AI-based personalization, subscription-based ordering models, and sustainable packaging initiatives.

Q: Who are the major players in the Online Grocery Market?

Major players include Amazon Fresh, Instacart, BigBasket, Walmart Grocery, and Ocado.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA8472

Publication Date: Sep 2025

What is the size of Online Grocery Market?

According to 6Wresearch internal database and industry insights, the Global Online Grocery Market was valued at USD 350 Billion in 2024 and is expected to reach USD 680 Billion by 2031, growing at a compound annual growth rate of 7.20% during the forecast period (2025-2031).

The marketplace is developing quite rapidly as many consumers begin to make full utilization of digital platforms for grocery shopping , taking advantage of convenience, price, and delivery. Enhanced payment options and personalized discounts only encourage more acceptance , particularly among more urban and tech-savvy households.

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Growth Factors for Online Grocery Market

Growing demand for contactless shopping and home delivery services.
Increase in internet penetration and smartphone adoption in urban and semi-urban regions.
Product recommendations and offers elaborated with AI-driven personalization.
Rise of subscription-based grocery delivery service options.
Improved logistics infrastructure that leads to quicker and more reliable deliveries.

Online Grocery Market Trends

The Online Grocery Market trends highlight a transformative shift in consumer purchasing habits, with digital platforms becoming primary channels for grocery shopping. Retailers are improving customer experience actively with seamless mobile applications, subscription programs, and tailored product bundles to sustain customer loyalty.

Furthermore, omnichannel strategies, investigating opportunities for increased sustainability in packaging, and working with local farmers are redefining competition. Demand forecasting, targeted marketing, and customer engagement through data analytics are improving operational efficiencies and customer experience.

Emerging Developments in the Online Grocery Market

The Online Grocery Market developments indicate increasing investment in dark stores and micro-fulfillment centers to expedite delivery times. To enhance customer engagement and accuracy of operations, retailers are implementing AI-enabled chatbots and voice-enabled ordering.

Partnerships with quick-commerce platforms are also increasing as the delivery time is under 30 minutes for necessities. Updates to allow added traceability and visibility to track fresh produce are being developed to support consumer confidence in food safety, as well as compliance with required standards on food traceability.

List of Leading Companies in the Online Grocery Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Amazon.com, Inc. (Amazon Fresh)

Company Name	Amazon.com, Inc. (Amazon Fresh)
Established Year	1994
Headquarters	Seattle, United States
Official Website	Click Here

Amazon Fresh offers same-day and scheduled delivery of fresh produce, pantry staples, and household goods, leveraging Amazonâ€™s vast logistics and e-commerce network.

2. Walmart Inc.

Company Name	Walmart Inc.
Established Year	1962
Headquarters	Bentonville, United States
Official Website	Click Here

Walmart provides online ordering and curbside pickup for groceries, integrating fresh food, packaged goods, and household essentials with competitive pricing.

3. Instacart

Company Name	Instacart
Established Year	2012
Headquarters	San Francisco, United States
Official Website	Click Here

Instacart partners with retailers to deliver groceries, alcohol, and household items, offering flexible delivery schedules and personalized shopping services.

4. Kroger Co.

Company Name	Kroger Co.
Established Year	1883
Headquarters	Cincinnati, United States
Official Website	Click Here

Kroger provides online grocery ordering with home delivery and pickup, integrating fresh foods, pharmacy items, and meal kits through its digital platform.

5. Ocado Group plc

Company Name	Ocado Group plc
Established Year	2000
Headquarters	Hatfield, United Kingdom
Official Website	Click Here

Ocado operates an online-only grocery retail model, leveraging advanced automation and AI-driven fulfillment centers to optimize delivery efficiency.

6. Tesco plc

Company Name	Tesco plc
Established Year	1919
Headquarters	Welwyn Garden City, United Kingdom
Official Website	Click Here

Tesco offers online grocery shopping with home delivery and click-and-collect options, integrating fresh produce, packaged goods, and household items.

7. BigBasket

Company Name	BigBasket
Established Year	2011
Headquarters	Bengaluru, India
Official Website	Click Here

BigBasket delivers fresh fruits, vegetables, packaged foods, and essentials, operating in multiple Indian cities with flexible subscription and on-demand services.