How big is the Organic Shampoo Market | Value, Demand & Future Growth 2025

Code: MTA7716 Publication Date: Aug 2025

How big is the Organic Shampoo Market?

According to 6Wresearch internal database and industry insights, the Global Organic Shampoo Market was valued at USD 0.6 Billion in 2024 and is expected to reach USD 1 Billion by 2031, growing at a compound annual growth rate of 6.80% during the forecast period (2025-2031).

The market for organic shampoo is expanding primarily due to the rising demand for hair care products that are naturally formulated and free of chemicals. The demand has been greatly boosted by growing consumer awareness of the dangerous ingredients in traditional shampoos as well as a growing desire for cruelty-free and environmentally friendly personal care products.

Growth Factors for Organic Shampoo Market

  • Growing consumer preference for natural and chemical-free hair care products
  • Greater knowledge of the detrimental effects of synthetic ingredients and the health of the scalp
  • Increasing the number of products available in pharmacies and supermarkets
  • Influence of celebrities and eco-conscious beauty influencers on marketing
  • Manufacturer use of biodegradable and sustainable packaging Government endorsements and certifications promoting the production of organic personal care products

Organic Shampoo Market Trends

The Organic Shampoo Market is witnessing significant innovation in product formulations, with brands incorporating herbal ingredients like aloe vera, tea tree oil, and argan oil. Millennials and Gen Z consumers are increasingly demanding labels that are free of sulfates, parabens, and cruelty. Additionally, market participants are emphasizing vegan and gender-neutral products, and e-commerce is emerging as a key distribution method. Using recyclable or refillable containers is a popular trend in packaging sustainability. Organic shampoo customization according to hair type and concerns is also becoming more popular.

Emerging Developments in the Organic Shampoo Market

Emerging developments in the Organic Shampoo Market include the introduction of AI-powered hair diagnostics to help customers choose the right organic formulation. Direct-to-consumer tactics and subscription-based delivery models are becoming more popular. Blockchain is being used by startups to increase ingredient transparency. As natural beauty trends gain traction, major players are venturing into emerging markets. Partnerships with salons and wellness facilities are also increasingly being used as a crucial tactic to raise product awareness and uptake.

List of Leading Companies in the Organic Shampoo Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Avalon Organics

Company NameAvalon Organics
Established Year1994
HeadquartersBoulder, United States
Official WebsiteClick Here

Offers a range of plant-based shampoos focused on sustainability and organic certifications.

2. Faith in Nature

Company NameFaith in Nature
Established Year1974
HeadquartersLancashire, United Kingdom
Official WebsiteClick Here

Known for eco-conscious, vegan-certified shampoos using 100% recycled packaging.

3. Mamaearth

Company NameMamaearth
Established Year2016
HeadquartersGurugram, India
Official WebsiteClick Here

Develops toxin-free personal care products with an extensive organic shampoo range.

4. The Body Shop

Company NameThe Body Shop
Established Year1976
HeadquartersLondon, United Kingdom
Official WebsiteClick Here

Offers ethical, cruelty-free hair care products including organic shampoos.

5. John Masters Organics

Company NameJohn Masters Organics
Established Year1994
HeadquartersNew York, United States
Official WebsiteClick Here

A pioneer in luxury organic personal care with a premium organic shampoo line.

6. WOW Skin Science

Company NameWOW Skin Science
Established Year2014
HeadquartersBengaluru, India
Official WebsiteClick Here

Provides organic, plant-based shampoos, widely popular in South Asia and online platforms.

7. Yves Rocher

Company NameYves Rocher
Established Year1959
HeadquartersLa Gacilly, France
Official WebsiteClick Here

Integrates botanical science into its range of organic shampoos and beauty products.

8. Khadi Natural

Company NameKhadi Natural
Established Year2006
HeadquartersNew Delhi, India
Official WebsiteClick Here

Known for traditional Ayurvedic herbal shampoos made from natural and organic ingredients.

9. Desert Essence

Company NameDesert Essence
Established Year1978
HeadquartersHauppauge, United States
Official WebsiteClick Here

Produces eco-friendly personal care, including tea tree oil-based organic shampoos.

10. Biotique

Company NameBiotique
Established Year1992
HeadquartersNoida, India
Official WebsiteClick Here

Offers 100% botanical-based shampoos, blending Ayurveda with modern science.

How big is the Organic Shampoo Market : FAQ's

The organic shampoo market is projected to reach USD 1 billion by 2031.
Asia-Pacific and North America are showing significant growth due to increasing demand for clean and natural personal care products.
The organic shampoo market is expected to grow at a CAGR of 6.80% during the forecast period.
Key trends include AI-powered personalization, refillable packaging, vegan certifications, and sulfate-free formulas.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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