How Big is the Rental Services Market | Manufacturers and Suppliers List 2025

Code: MTA8600 Publication Date: Sep 2025

What is the size of Rental Services Market?

According to 6Wresearch internal database and industry insights, the Rental Services Market was estimated at USD 25.4 billion in 2024 and is projected to reach USD 46.2 billion by 2031, growing at a CAGR of 8.9% during the forecast period 2025-2031.

Several growth factors are contributing to the expansion of the Rental Services Market, such as the growing adoption of flexible consumption models, increasing demand for affordable access to premium goods, growing desire to use an asset on demand, providing seamless urban mobility solutions, and improved customer convenience through the use of digital apps.

Growth Factors for Rental Services Market

  • Growing consumer preference for asset-light lifestyles
  • Expansion of demand for short-term and long-term vehicle rentals
  • Expansion of housing and property rental platforms
  • Increased adoption of equipment rentals for construction and industrial projects
  • Growing prevalence of online rental marketplaces

Rental Services Market Trends

The Rental Services Market continues to face remarkable trends as service delivery increasingly relies on digital solutions. For consumers, this corresponds to a shift towards app-based platforms that provide instant booking, customized pricing, and seamless transactions. Other trends include the focus on shared economy models that promote sustainable consumption and optimal asset utilization. Moreover, providers are incorporating advanced digital payment systems, strong identity verification processes, and mobile-first user experience approaches to enhance service quality and accessibility.

Emerging Developments in the Rental Services Market

The Rental Services Market is being shaped by strategic developments driven by the integration of technology to further trust and efficiencies. The introduction of smart contracts and blockchain will help to improve security and transparency in high-value rental items. The use of IoT-enabled monitoring, such as tracking equipment location and vehicle utilization, also improves visibility. Moreover, recent developments include AI recommendation engines that offer personalized recommendations on rentals. Companies in the rental services have improved their sustainable products and services by venturing into environmentally-friendly rental items, such as electric vehicles and sustainable furniture rental.

List of Leading Companies in the Rental Services Market

Some of the leading companies include:

  • Airbnb
  • Hertz
  • Avis Budget Group
  • Enterprise Holdings
  • United Rentals
  • Sunbelt Rentals
  • Rent-A-Center
  • Zoomcar
  • HomeAway
  • Blueground

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