How Big is the Retail Media Network Market | Trends & Forecast 2025

How Big is the Retail Media Network Market?

Growth of Retail Media Network Market is attributed to the surge in e-commerce platforms, increasing demand for targeted advertising, rising investments from retailers in in-store digital channels, and higher adoption of data-driven ad solutions.

Key Growth Drivers of the Retail Media Network Market

• Rising adoption of data-driven advertising solutions across retail platforms
• Growth of e-commerce and omnichannel retailing increasing ad opportunities
• Retailers monetizing first-party customer data for advertisers
• Increasing demand for personalized and measurable advertising campaigns
• Rising investments in in-store digital displays and online ad platforms

Retail Media Network Market Trends

Retail Media Network Market is witnessing major growth trends such as rapid expansion of on-site and off-site retail advertising, integration of AI and analytics for customer targeting, adoption of programmatic retail advertising platforms, and increasing partnerships between retailers and consumer brands for personalized ad campaigns. Additionally, the rise of e-commerce and mobile shopping is driving retailers to leverage their digital properties for monetization through Retail Media Networks. Furthermore, enhanced data-driven insights are enabling more precise measurement of ad performance and return on investment, encouraging further investment in this market.

Emerging Developments in the Retail Media Network Market

Emerging developments in the Retail Media Network Market include investments in advanced retail ad-tech platforms, integration of connected TV and in-store media into retail advertising networks, expansion of retail data marketplaces, and use of AR/VR in interactive retail ads. Additionally, retailers are increasingly offering self-service ad platforms for brands. Moreover, collaborations between retailers and third-party data providers are enhancing audience segmentation and targeting capabilities. Companies are also leveraging machine learning to optimize ad placements and personalize content across multiple channels, boosting engagement and conversion rates.

List of Leading Companies in the Retail Media Network Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Amazon Advertising

Amazon Advertising operates one of the world’s largest retail media networks, offering ad solutions across its vast e-commerce ecosystem. It focuses on targeted campaigns, shopper insights, and personalized ad placements to boost brand visibility and sales.

2. Walmart Connect

Walmart Connect delivers retail media services across Walmart stores and online platforms. The company emphasizes data-driven advertising, customer engagement, and performance analytics to help brands reach millions of shoppers effectively.

3. Kroger Precision Marketing

Kroger Precision Marketing leverages extensive shopper data to enable precise targeting and measurable campaign results. It provides omnichannel advertising opportunities that drive brand growth and retail sales outcomes.

4. Target Roundel

Target Roundel provides media solutions by integrating Target’s shopper insights into personalized campaigns. The focus is on measurable outcomes, data-led marketing, and elevating customer engagement across multiple retail touchpoints.

5. Kantar Retail Media

Kantar Retail Media provides analytics-driven retail media network solutions. It specializes in media planning, campaign measurement, and enhancing return on marketing investment through shopper data insights.

6. The Trade Desk

The Trade Desk is a global advertising technology platform enabling programmatic retail media buying. It connects brands with consumers via digital retail channels, focusing on optimization, targeting, and scale.

7. Criteo Retail Media

Criteo Retail Media provides AI-driven advertising solutions, including personalized ads and performance analytics. It focuses on boosting online sales, optimizing shopper engagement, and increasing retail visibility.

8. Instacart Ads

Instacart Ads offers retail media opportunities on its grocery delivery platform. It enhances product visibility, shopper targeting, and performance-driven campaigns to help brands connect with online grocery customers.

9. Shopify Retail Media

Shopify Retail Media provides advertising solutions to merchants across Shopify’s ecosystem. It helps brands increase sales through personalized engagement, online ad placements, and seamless in-app promotions.

10. Peapod Digital Labs

Peapod Digital Labs delivers retail media solutions for grocery and e-commerce platforms. It emphasizes targeted advertising, shopper insights, and high conversion rates for retail clients.

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