How big is the Soft Drink Market | Key Insights & Projections 2025

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Code: MTA8689

Publication Date: Sep 2025

What is the size of Soft Drink Market?

According to 6Wresearch internal database and industry insights, the Global Soft Drink Market was valued at USD 483.9 billion in 2024 and is expected to reach USD 703.8 billion by 2031, growing at a compound annual growth rate of 6.00% during the forecast period (2025-2031).

The Soft Drink Market is experiencing continuous growth due to the increasing consumer demand for soft drinks, carbonated beverages, flavoured waters, and functional drinks. Urbanization, changing lifestyles, and disposable income are all driving a higher consumption of soft drinks.

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Growth Factors for Soft Drink Market

Increasing consumer preference for carbonated beverages and other flavoured beverages.
Growth in low-calorie, sugar-free, and functional beverage types.
Growth in the urban population with higher disposable incomes.
New and exciting flavors, packaging and marketing.
Improved distribution to supermarkets, convenience stores, and online shopping.

Soft Drink Market TrendsÂ

The Soft Drink Market trends are pointing to increasing consumer demand for healthier beverage substitutes such as zero-sugar and low-calorie beverages. Manufacturers are launching more innovative products that contain vitamins, minerals, and natural flavours to attract health-conscious consumers. Another significant trend in the Soft Drink Market is the use of sustainable production methods and eco-friendly packaging. Companies are introducing recyclable containers, bottles, and lighter-weight cans to care for the environment.Â

Emerging Developments in the Soft Drink Market

The Soft Drink Market developments include advancements in product formulation to reduce sugar content while retaining taste. Brands are exploring natural sweeteners and plant-based ingredients for innovation. Increased investment in research and development is resulting in greater product diversification and improved consumer experiences. Additionally, the Soft Drink Market is witnessing developments in digital marketing and direct-to-consumer sales channels. Expansion into emerging markets and enhanced distribution networks are providing new growth opportunities for both global and regional players.