How big is the Toothbrush Market | Industry Trends & Analysis 2025

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Code: MTA9415

Publication Date: Sep 2025

What is the size of Toothbrush Market?

According to 6Wresearch internal database and industry insights, the Toothbrush Market was valued at USD 7.9 Billion in 2024 and is expected to reach USD 11.4 Billion by 2031, growing at a CAGR of 5.4% during 2025-2031.

The main factors behind this growth include a growing consumer emphasis on oral hygiene, the rising use of electric toothbrushes, and continued product innovation surrounding smart features, sustainability, and ergonomics in cleaning efficacy and ease of use.

Growth Factors for Toothbrush Industry

Growing awareness of oral health is boosting the demand for advanced toothbrushes.
Innovation in electric toothbrush and smart brush products is driving greater market penetration.
Sustainable materials have gained traction in the venture of manual toothbrushes and electric brushes.
Online retail is proliferating, providing better access to premium toothbrushes.
Increasing disposable income is creating demand for premium oral care products.

Toothbrush Market Trends

Trends in the toothbrush marketplace are being heavily affected by the growing shift to electric and smart toothbrushes. Consumers are choosing products that have Bluetooth connectivity, AI-enabled feedback during brushing, and timers, which provide better brushing routines. Eco-friendly toothbrushes, such as bamboo and recycled plastics, are experiencing demand growth. Manufacturers are focused on being stylish and ergonomic to attract younger demographics. Subscription services for toothbrush heads are emerging in the oral hygiene marketplace.

Emerging Developments in the Toothbrush Market

The developments in the toothbrush market demonstrate the interaction of smart technology and sustainability. Firms are releasing toothbrushes that utilize app-based monitoring systems to provide personalized oral care. Brands are creating biodegradable and compostable materials to reduce plastic pollution. Rapid acceptance of subscription-based oral care delivery systems is redefining distribution. Furthermore, continued R&D in sonic and ultrasonic brushing technologies improves cleaning performance and is making smarter toothbrushes more affordable for a larger audience.