How big is the Value Added Services Market | Industry Trends & Growth Insights 2025

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Code: MTA9639

Publication Date: Sep 2025

What is the size of Value Added Services Market?

According to 6Wresearch internal database and industry insights, the Value Added Services Market was estimated at USD 64.5 billion in 2024 and is projected to reach USD 112.3 billion by 2031, expanding at a CAGR of 8.1% during the forecast period 2025-2031.

There are numbers of factors which are contributing in the expansion of the market include rising demand for mobile data and digital services, increasing adoption of smartphones and IoT devices, advancements in telecom infrastructure, and supportive government policies to enhance connectivity and digital inclusion.

Key Growth Drivers of the Value Added Services Market

Rising penetration of smartphones and high-speed internet
Increasing demand for mobile applications and content-based services
Growing adoption of cloud-based value-added platforms
Rising need for enterprise mobility and digital transformation solutions
The demand for personalized and subscription-based services

Value Added Services Market Trends

Value Added Services Market is witnessing significant growth with trends such as increasing adoption of digital entertainment, mobile gaming, and video-on-demand services. Telecom operators are focusing on offering bundled VAS packages with data plans to increase customer engagement. The demand for mobile financial services, including mobile banking and mobile wallets, is rising.

Cloud-based delivery of VAS solutions is becoming popular among enterprises. The integration of AI and analytics in VAS platforms to enhance personalization and customer experience is gaining momentum. Additionally, the market is seeing a shift towards enterprise-focused VAS for workforce management and communication.

Emerging Developments in the Value Added Services Market

Value Added Services Market is evolving with continuous innovation in digital content delivery and interactive services. Applications in customer support are growing as a result of increased R&D into AI-powered chatbots and digital assistants. Blockchain-based solutions for safe mobile transactions and payments are becoming more popular.

The development of integrated VAS platforms is being propelled by partnerships between technology providers and telecom operators. Education-based apps and mobile healthcare services are also expanding in the market. Additionally, investments in cloud-native VAS platforms are improving enterprise and consumer users' scalability and flexibility.