How big is the Whey Protein Market | Industry Trends & Growth Insights 2025

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Code: MTA9805

Publication Date: Oct 2025

What is the size of Whey Protein Market?

According to 6Wresearch internal database and industry insights, the Global Whey Protein Market was valued at approximately USD 17.2 billion in 2024 and is projected to reach USD 24.5 billion by 2031, growing at a CAGR of 7.2% during the forecast period of 2025-2031.

The main drivers of this growth are the rising popularity of sports nutrition, increasing consumer focus on high-protein diets, and expanding applications of whey protein in functional foods, beverages, and dietary supplements that support muscle development, weight management, and overall wellness.

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Growth Factors for Whey Protein Industry

Rising demand for protein-enriched food and beverage products.
Expanding use of whey protein in sports nutrition and fitness supplements.
Increasing health awareness, supporting weight management and wellness products.
Growing adoption of whey protein in infant formulas and clinical nutrition.
Strong demand through online channels and speciality nutrition stores.

Whey Protein Market Trends

Trends in the Whey Protein Market indicate an increasing inclination towards more natural, clean-label, and organic protein products. The trend of ready-to-drink protein shakes and fortified snacks is giving rise to new product development and innovation. The demand from athletes, gym-goers, and health or active lifestyle consumers is continuing to grow.

Sustainability regarding sourcing and packaging is becoming a differentiating factor. Manufacturers are focusing on utilising digital marketing and social media influencer relationships to entice younger consumers interested in nutrition related to performance and lifestyle-oriented.

Emerging Developments in Whey Protein Market

Developments in the Whey Protein Market indicate a focus on new product development geared towards more niche segments of the market, with lactose-free whey and hydrolysed protein - a form of whey protein that is easier to digest - being developed. The major manufacturers in the whey protein market are all investing in new filtration technologies that purify the protein in the final products further.

Additionally, manufacturers are working strategically with food processors to expand potential applications for whey protein into bakery, confectionery and beverages categories. Subscription-based programs for nutrition delivery services are gaining further appeal or potential.