How Big is the Women’s Sportswear Market | Trends & Forecast 2025

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Code: MTA9813

Publication Date: Oct 2025

How Big is the Women’s Sportswear Market?

According to 6Wresearch internal database and industry insights, the Women’s Sportswear Market was estimated at USD 210 billion in 2024 and is projected to reach USD 355 billion by 2031, expanding at a CAGR of 7.8% during the forecast period 2025-2031.

There are numbers of factors which are contributing in the expansion of the market include increasing participation of women in sports and fitness activities, rising demand for athleisure wear, continuous innovation in fabric technologies, and growing influence of fashion trends in activewear.

Key Growth Drivers of the Women Sportswear Market

The rising popularity of athleisure as everyday wear
Increasing participation of women in fitness and wellness programs
Growing demand for sustainable and eco-friendly sportswear
The improvements in smart textiles and performance fabrics
The growth of e-commerce and partnerships between brands and athletes and influencers

Women Sportswear Market Trends

Women Sportswear Market is witnessing strong growth with trends such as increasing preference for versatile apparel blending fashion and performance. Demand for sustainable and recycled fabrics is gaining momentum. Customization and personalization of sportswear through digital platforms are becoming popular. The rise of luxury sportswear collaborations is reshaping consumer demand. Additionally, combining wearable technology with smart fabrics is making things work better. Omnichannel retail strategies and direct-to-consumer brands are expanding reach. Social media-driven fashion influence is accelerating innovation in product design.

Emerging Developments in the Women Sportswear Market

Women Sportswear Market is evolving through advancements in fabric durability, moisture control, and temperature regulation. The market has seen a lot of research and development in smart sportswear with built-in sensors. Also, more sportswear brands are teaming up with fitness technology companies. There is more work being done to make production methods that are good for the environment and to start circular fashion projects. Digital retail platforms and virtual try-on solutions are changing the way people shop. Additionally, more money is being put into body-positive and inclusive sizing designs, which makes them easier to use and more popular.