Pet Food Market Size in India | Industry Trends & Growth Insights 2025

What is the growth rate of the India Pet Food Market?

The main drivers of this growth are the rising popularity of specialised pet nutrition services, consumers’ more health-conscious and pet-parenting-minded lifestyles, and the growing use of premium, functional ingredients to help reduce dietary deficiencies and enhance pet wellbeing.

Growth Factors for India Pet Food Industry

• Growing interest in plant-based and natural pet food as substitutes for conventional formulations.
• Demand for functional pet diets is being driven by the rising incidence of lifestyle-related health issues in pets.
• Popularity among wellness-oriented pet owners due to its positive effects on immunity and digestion.
• National expansion of subscription-based pet food services and online retail platforms.
• Innovation in ready-to-serve pet meals and themed treat assortments.

India Pet Food Market Trends

Trends in the India Pet Food Market include an increased emphasis on breed-specific formulations, nutraceutical enriched diets and e-commerce subscription models. Product formulations incorporating blends of insect-protein, grain-free and super-food-infused pet foods are emerging alongside urban premiumisation and tier-2 city expansion. Sustainable packaging, vegan friendly options and influencer-supported pet nutritional, health and wellness campaigns are among the attribute’s brands can adopt.

Emerging Developments in the India Pet Food Market

Emerging Developments in the India Pet Food Market include the interest in smart feeding platforms that utilise app-based healthy diet tracking and incorporate wearable pet wellness monitoring devices to support optimal nutrition. Companies are also pursuing trial-size packs, “ready-for-serve” gourmet meals and climate-smart formulations for convenience-seeking pet parents. As an increasing distribution channel, members-only pet food clubs and subscription models in the online retail space are becoming commonplace for Indian pet owners seeking to optimise their time.

List of Leading Companies in the India Pet Food Market

Some of the leading companies include:

• Mars Petcare (India) Pvt Ltd
• Nestlé Purina Petcare India Pvt Ltd
• Royal Canin India Pvt Ltd
• Drools Pet Food Pvt Ltd
• Heads Up For Tails Pvt Ltd
• Himalaya Pet Wellness Company
• Just Dogs Retail Pvt Ltd

Frequently Asked Questions About the Market Study (FAQs):