Pet toys market size in India | Insights, Trends & Growth Analysis 2025

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Code: MTA10298

Publication Date: Oct 2025

What is the growth rate of the India Pet Toys Market?

According to 6Wresearch internal database and industry insights, the India Pet Toys Market is expected to grow at a CAGR of 12.5% during 2025-2031.

The main drivers of this growth are the rising popularity of functional toys for pets, consumersâ€™ more health-conscious and wellness-minded lifestyles, and the growing use of interactive and enrichment-based pet toys to help reduce stress and enhance cognitive function.

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Growth Factors for India Pet Toys Industry

Growing interest in plant-based and natural pet toys as substitutes for conventional plush and plastic varieties.
Demand for interactive and enrichment toys is being driven by the rising incidence of sedentary pet lifestyles and mental-boredom issues.
Popularity among wellness-oriented pet owners and fitness enthusiasts extends to their pets due to its positive effects on immunity and cognition.
Expansion of subscription-based pet toy services and online retail is enhancing accessibility and variety.
Innovation in Ready-to-Use (RTU) and themed pet toys is reshaping the product portfolio in the market.

India Pet Toys Market Trends

The India Pet Toys Market is showing a growing preference for more ready-made formats for pet toys, delivery or subscription toy boxes, and sustainable packaging. Premium interactivity toys, such as chew dispensing mechanisms and eco-friendly materials, have a higher and trending demand. Digital marketing strategies, influencers, and e-commerce as distribution channels should become essential for brands to connect and engage pet parents who are health- and lifestyle-conscious.

Emerging Developments in the India Pet Toys Market

The developments in the India Pet Toys Market are presenting brands with new opportunities for adaptogenic and enrichment blends for pets that combine fun-with-sensory-stimulus elements and durable toys. Several brands are introducing single-serve packets, ready-to-use play sets, and winter-season alternatives to capture the demand for parents looking for convenience. Brands are also expanding distribution via e-commerce and subscription services to reach pet owners in Tier II and Tier III cities.