Press-on Nails market size in India | Size, Share & Industry Forecast 2025

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Code: MTA10489

Publication Date: Nov 2025

What is the growth rate of the India Press-on Nails Market?

According to 6Wresearch internal database and industry insights, the India Press-on Nails Market is expected to grow at a CAGR of 8% during 2025-2031.

The main drivers of this growth are increased personal grooming awareness, rising e-commerce, popularity of DIY beauty solutions, and growing influencer-led nail-art trends additionally, improved product quality and availability enhance market access and consumer appeal.

Growth Factors for India Press-on Nails Industry

Rising interest in DIY nail applications as substitutes for salon services.
Increasing adoption of beauty-and-personal-care accessories by younger consumers.
Growing social media influence driving demand for expressive and trend-based nails.
Expanding online retail platforms enhancing availability of press-on nail products.
Innovation in materials (gel, acrylic) and designs improving user experience.

India Press-on Nails Market Trends

India Press-on Nails Market trends include heightened demand for ready-to-apply nail sets featuring multiple shapes, pre-designed patterns and seasonal collections. The shift toward e-commerce has enabled niche, international and indie brands to gain traction. Sustainable packaging, vegan formulations and reusable nail sets are likewise gaining interest. Collaborations with social-media influencers and celebrity endorsements are shaping consumer preferences and driving impulse purchases.

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Emerging Developments in the India Press-on Nails Market

The India Press-on Nails Market developments involve brands launching premium gel-based press-ons with longer wear times and improved fit subscription-based model kits targeting nail art-savvy users and localized manufacturing under Make in India to reduce import dependence. Another development is the rise of salon-to-retail crossover offerings where salons retail ready-to-apply sets, and digital nail-art tutorials accompany product launches.