Primer market size in India | Industry Trends & Forecast 2025

What is the growth rate of the India Primer Market?

The main drivers of this growth are increasing construction and infrastructure activities, rising demand for premium finishes in residential and commercial properties, growing DIY home-improvement culture, and the shift toward sustainable, low-VOC primer formulations enhancing surface protection and finish durability.

Growth Factors for India Primer Industry

• Expansion of residential and commercial construction projects across urban and semi-urban India.
• Growing consumer preference for high-quality paint systems requiring surface preparation products like primers.
• Rising of organized retail and e-commerce channels increasing availability of branded primer offerings.
• Introduction of eco-friendly and water-based primer technologies appealing to regulatory and consumer demands.
• Growing renovation and refurbishment activities in older building stock boosting demand for primers.

India Primer Market Trends

Trends in the Indian Primer Market point to rapid adoption of water-based and low-odour primers as builders and consumers move towards environmental compliance and better ease of use. Premium-quality primer products with features such as stain-blocking, moisture-resistant or rust-preventing are gaining a foothold within the primer segment. The organised paint manufacturing segment is driving market consolidation and increased purchase behaviour driven by pack sizes for ease of DIY application and digital marketing.

Emerging Developments in the India Primer Market

Emerging Developments in the India Primer Market consist of most major paint companies that have expanded their primer offerings and are releasing speciality product variants aimed at metal, plastic or pre-coated substrates. The local manufacturing capacity for low-VOC variants of products is growing. Moreover, distribution arrangements between the paint manufacturers and big-box or organised retailers are increasing their reach into tier-II or tier-III cities. Additionally, subscription or bundled kits for surface preparation, which include primer, are being tested in the organised retail channel.

List of Leading Companies in the India Primer Market

Some of the leading companies include:

• Asian Paints Ltd.
• AkzoNobel India Ltd.
• Kansai Nerolac Paints Limited
• Berger Paints India Limited
• Nippon Paint (India) Private Limited
• Indigo Paints Limited
• Shalimar Paints Limited

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