Product Analytics Market Size | Insights, Trends & Growth Analysis 2025

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Code: MTA10480

Publication Date: Nov 2025

What is the size of Product Analytics Market?

According to 6Wresearch internal database and industry insights, the Global Product Analytics Market was valued at USD 5.1 Billion in 2024 and is expected to reach USD 14.8 Billion by 2031, growing at a compound annual growth rate of 13.40% during the forecast period (2025-2031).

The main drivers of this growth are the rising adoption of data-driven product development across industries, increased demand for behavioural insights to enhance user experience, and rapid advancement of cloud-based analytics platforms that enable scalable product-performance monitoring.

Growth Factors for Product Analytics Industry

Rising interest in leveraging user-behaviour and product usage data to optimise features and engagement.
Growing demand for actionable insights from analytics tools to support product teams and reduce churn.
Popularity among digital-first companies and SaaS models due to product-led growth strategies.
Expansion of cloud-native deployment models enabling faster and lower-cost access to analytics.
Innovation in embedded analytics, AI/ML-driven prediction and real-time data streams enhancing product insights.

Product Analytics Market Trends

The Product Analytics Market trends reflect increasing integration of behavioural telemetry with product funnels and feature-flags to support continuous experimentation and optimisation. Vendors are focusing on combining analytics with AI/ML to generate predictive insights rather than descriptive dashboards. Adoption of privacy-centric analytics and cross-platform user journey mapping is gaining traction, and mid-sized enterprises are increasingly investing in product analytics previously the preserve of large organisations.

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Emerging Developments in the Product Analytics Market

The Product Analytics Market developments include growing use of no-code and low-code analytics tools that empower product managers directly, development of embedded analytics in digital products to monetise usage data, and expansion of analytics into non-digital product domains. In addition, partnerships between analytics vendors and cloud hyperscalers are enabling unified data lakes and advanced feature experimentation across global product teams.