Rainwear Market Size in India | Key Insights & Growth Stats 2025

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Code: MTA10561

Publication Date: Nov 2025

What is the growth rate of the India Rainwear Market?

According to 6Wresearch internal database and industry insights, the India Rainwear Market is expected to grow at a CAGR of 11.4% during 2025‑2031.

The main factors behind this growth are the increasing appeal of chic and waterproof outerwear, the rise in consumer expenditure on premium apparel, the escalation of e-commerce platforms in India, and the rise in urban commuting and leisure travel during the favourable outdoor environment during the monsoon.

Growth Factors for India Rainwear Industry

Increasing demand for fashionable outerwear appropriately designed to address the monsoon environment
Increasing disposable income to spend on monsoon-specific protective outdoor apparel
Increase in growth of e-commerce platforms providing easy access to niche rainwear brands
An increase in urban commuting and leisure travel, resulting in an increased demand for rain-resistant clothing
Expansion of branded goods and fashion-forward rainwear collections

India Rainwear Market Trends

The India rainwear market is experiencing a few trends, including a migration towards lightweight and breathable waterproof fabric, and designs suitable for urban living in a monsoon environment. Customers are increasingly selecting rainwear that is useful and stylish, and are favouring brands that emphasise bold colours, minimalist designs and multi-purpose usage. Online retail is expanding at a rapid rate as consumers seek further convenience, and subscription or rental models for seasonal outerwear are appearing as a developing trend.

Emerging Developments in the India Rainwear Market

The India Rainwear Market is seeing developments such as the introduction of premium eco-friendly materials like recycled polyester and sustainable vinyl alternatives, and rainwear brands offering modular or layered systems for different rain intensities. Many companies are also focusing on single-serve packaging, foldable rain jackets and bundle‑offers aimed at travellers and urban dwellers. With digital marketing and social‑media influencer campaigns gaining prominence, brand recognition is expanding beyond traditional retail zones into Tier‑2/3 cities.