Code: MTA3927 | Publication Date: Jun 2025 |
Oen of the key trends shaping the market growth is the increasing shift toward real-time data analytics integration, especially in sectors like finance, e-commerce, and healthcare. Apart from this, a compelling opportunity lies in providing ethically sourced, consent-driven data as regulatory frameworks like GDPR and CCPA become stricter.
In addition to these trends and opportunities, there are several drivers proliferating market development. One of the key drivers are exponential rise in third-party data demand from digital advertisers, who rely on enriched consumer profiles for precision-targeted campaigns. The market presents a robust opportunity in emerging economies, where digital adoption is accelerating and localized consumer data is in high demand.
Company | Acxiom LLC |
Headquarters | Conway, Arkansas, USA |
Established Year | 1969 |
Website | Click here |
Acxiom is one of the most established data brokers globally, offering extensive consumer data and identity solutions used by marketers, advertisers, and large enterprises for personalized targeting.
Company | Oracle Data Cloud (formerly Datalogix) |
Headquarters | Redwood Shores, California, USA |
Established Year | 1977 |
Website | Click here |
Oracle’s data cloud division provides behavioral and demographic data to help marketers deliver personalized ads across digital platforms, drawing from extensive third-party data sets.
Company | Experian plc |
Headquarters | Dublin, Ireland |
Established Year | 1996 |
Website | Click here |
Known for its credit reporting services, Experian also acts as a data broker by selling consumer profiles for marketing, risk assessment, and analytics purposes.
Company | Equifax Inc. |
Headquarters | Atlanta, Georgia, USA |
Established Year | 1899 |
Website | Click here |
Equifax is a credit reporting agency that also monetizes its massive consumer and business data by offering analytics, marketing insights, and risk modeling services.
Company | CoreLogic, Inc. |
Headquarters | Irvine, California, USA |
Established Year | 2010 |
Website | Click here |
CoreLogic specializes in real estate, mortgage, and property data and provides insights to insurance companies, banks, and government agencies.
Company | TransUnion LLC |
Headquarters | Chicago, Illinois, USA |
Established Year | 1968 |
Website | Click here |
TransUnion aggregates data on millions of individuals, offering identity management, marketing segmentation, and fraud detection services across industries.
Company | Thomson Reuters Corporation |
Headquarters | Toronto, Ontario, Canada |
Established Year | 2008 |
Website | Click here |
Thomson Reuters collects and sells structured business and legal data to enterprises and professionals, providing deep analytics through platforms like Westlaw and CLEAR.
Company | LiveRamp Holdings, Inc. |
Headquarters | San Francisco, California, USA |
Established Year | 2011 |
Website | Click here |
LiveRamp enables identity resolution and data onboarding, helping brands link offline and online data to improve marketing campaigns and customer experiences.
Company | NielsenIQ |
Headquarters | Chicago, Illinois, USA |
Established Year | 1923 |
Website | Click here |
NielsenIQ gathers consumer purchase behavior data from retail and household panels, widely used in FMCG and retail sectors for insights and predictive modeling.
Company | Lotame Solutions, Inc. |
Headquarters | Columbia, Maryland, USA |
Established Year | 2006 |
Website | Click here |
Lotame operates a global data exchange and provides customer intelligence tools that leverage behavioral, demographic, and intent-based data for digital advertisers.