Water Purifier Market Share and size in India | Industry Trends & Forecast 2025

What is the India Water Purifier Market Share and growth rate?

The expansion is supported by rising concerns over water contamination, increasing urbanization, and growing consumer awareness about health and hygiene. This industry accounted for an estimated market share of over 35% within the household appliances segment in 2024.

Key Growth Drivers of the India Water Purifier Market

• Increasing water pollution and health concerns among consumers
• Rapid urbanization and rising disposable incomes
• Government programs to make drinking water clean and safe
• Growth of distribution networks in rural and semi-urban areas
• New technologies that make energy-efficient and smart purifiers
• Consumers are increasingly choosing branded and dependable water purifier systems.

India Water Purifier Market Trends

India Water Purifier Market is witnessing major growth with trends such as increasing adoption of smart purifiers with IoT-enabled features for real-time monitoring and control. The market is moving toward multi-stage purification technologies that use RO, UV, and UF filters together to work better. Compact and wall-mounted designs are becoming more popular as there is not much room in city homes. Customers like subscription and rental models for purifiers due to they are affordable. There is a growing demand for alkaline and mineral-enhancing purifiers as people want to stay hydrated in healthier ways. Additionally, e-commerce sites are becoming a big way to make sales as they are easy to use and show prices clearly.

Emerging Developments in the India Water Purifier Market

India Water Purifier Market is evolving through advancements in nanotechnology and activated carbon filtration to improve purification efficiency. Subscription and rental plans for air purifiers are becoming popular as they are cheaper for customers. People are looking for healthier ways to stay hydrated, so the demand for alkaline and mineral-enhancing purifiers is growing. Additionally, e-commerce platforms are also becoming a major way to make sales due to they make it easy to find and compare prices.

List of Leading Companies in the India Water Purifier Market

Some of the leading companies include:

• Kent RO Systems Ltd.
• Eureka Forbes Ltd.
• LG Electronics India Pvt. Ltd.
• Hindustan Unilever Pureit
• Blue Star Ltd.
• Livpure Pvt. Ltd.
• AO Smith India Water Products Pvt. Ltd.

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