What is the market size of Hair Care Products | Industry Trends & Forecast 2025

Code: MTA10754 Publication Date: Nov 2025

What is the size of the Hair Care Products Market?

According to 6Wresearch internal database and industry insights, the Global Hair Care Products Market was valued at USD 90.5 Billion in 2024 and is expected to reach USD 130.2 Billion by 2031, growing at a compound annual growth rate of 14.66% during the forecast period (2025-2031).

There are numbers of factors which are contributing in the expansion of the market include increasing demand for hair nourishment solutions, rising preference for chemical-free and herbal products, and expanding personal care spending are contributing to market growth.

Key Growth Drivers of the Hair Care Products Market

  • Increasing adoption of hair care products due to rising awareness of personal grooming
  • High demand for organic, herbal, and chemical-free formulations
  • Growing use of specialized hair care solutions for dandruff, hair fall, and scalp care
  • Expansion of online sales channels and e-commerce distribution
  • Rising disposable income and spending on premium personal care products

Hair Care Products Market Trends

Hair Care Products Market is witnessing major growth with notable trends such as increasing demand for natural, sulfate-free, and paraben-free formulas. Brands are introducing specialized products catering to hair concerns like hair growth, scalp treatment, and anti-pollution care. More companies are making hair care products that are tailored to each person hair type and texture. More people are using plant-based and vegan ingredients as they want to be more environmentally friendly. The market is moving toward products that can do more than one thing, like leave-in treatments and shampoo-conditioner hybrids. Influencer marketing and campaigns on social media are making products more visible.

Emerging Developments in the Hair Care Products Market

Hair Care Products Market is evolving with advancements in dermatology-driven product formulations and biotechnology-based ingredients. Companies are investing in research for probiotic and microbiome-friendly hair care solutions. New products include hair serums that contain peptides and plant extracts to make hair stronger and healthier. Partnerships between salon brands and retail chains are making it easier for people to get their hands on products. People care about the environment, smart packaging and refillable bottle systems are becoming more popular. More people are sticking with hair care services that charge a monthly fee. Manufacturers are using AI-powered hair diagnostic tools to suggest products that are right for each individual.

List of Leading Companies in the Hair Care Products Market

Some of the leading companies include:

  • L’Oreal
  • Procter & Gamble
  • Unilever
  • Johnson & Johnson
  • Natura & Co.
  • Henkel AG & Co.
  • Revlon Inc.

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