What is the market size of hair loss products | Industry Trends & Forecast 2025

Code: MTA10750 Publication Date: Nov 2025

What is the size of Hair Loss Products Market?

According to 6Wresearch internal database and industry insights, the Hair Loss Products Market was estimated at USD 6.9 billion in 2024 and is projected to reach USD 11.4 billion by 2031, expanding at a CAGR of 7.2% during the forecast period 2025-2031.

There are numbers of factors which are contributing in the expansion of the market include rising cases of hair thinning among young adults, increasing stress-related hair loss, growing adoption of advanced hair care routines, rising consumer shift towards natural and dermatologically tested formulations.

Key Growth Drivers of the Hair Loss Products Market

  • Increasing demand for hair regrowth and scalp treatment products
  • Rising consumer awareness toward dermatology-approved ingredients
  • Higher preference for organic and chemical-free hair care formulations
  • Product availability through e-commerce and direct-to-consumer brands
  • Increasing hair loss issues due to stress, pollution, and lifestyle changes
  • Growing salon and clinic-based recommendations for advanced hair treatment kits

Hair Loss Products Market Trends

Hair Loss Products Market is witnessing major growth with notable trends such as rising preference for natural and plant-based ingredients including biotin, caffeine, and essential oils. Consumers are adopting preventive scalp care routines focusing on nourishment and strengthening. Personalized and subscription-based hair treatment kits are gaining momentum. Increasing usage of digital consultation and AI-based scalp analysis platforms is boosting product engagement. Brands are introducing multi-functional products combining cleansing, treatment, and scalp therapy. E-commerce channels are allowing access to premium hair regrowth serums and nutricosmetic supplements.

Emerging Developments in the Hair Loss Products Market

Hair Loss Products Market is evolving with increasing R&D investments in peptide-based hair regrowth formulations and clinically tested active ingredients. Companies are introducing advanced topical solutions supported by dermatological trials to build consumer trust. The market is noticing development of oral supplements and nutraceuticals targeting hair growth from within. Cosmetic companies and dermatology clinics are working together to make products more widely available. The rise of D2C brands that offer trial packs and work with influencers is helping products reach more people.

List of Leading Companies in the Hair Loss Products Market

Some of the leading companies include:

  • Johnson & Johnson Services, Inc.
  • Procter & Gamble
  • Unilever plc
  • L’Oreal S.A.
  • Rogaine
  • Shiseido Co., Ltd.
  • Vital Proteins LLC

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