What is the market size of Hair Serum in India | Insights, Trends & Growth Analysis 2025

The market growth is driven by rising demand for premium hair care products, shifting consumer focus toward hair nourishment and damage repair, growing influence of beauty and grooming trends, and rapid expansion of e-commerce and salon distribution channels.

Key Growth Drivers of the India Hair Serum Market

• Rising adoption of hair serums for frizz control, shine, and damage treatment
• Higher spending on premium and professional-grade hair care solutions
• Leave-in treatments for protecting against heat and pollution are becoming more popular.
• E-commerce and direct-to-consumer beauty brands are growing quickly.
• More people want serums that are free of chemicals and natural ingredients.
• Rising of salons and professional hair care services

India Hair Serum Market Trends

India Hair Serum Market is witnessing significant growth with trends such as increasing preference for serums with natural oils, plant extracts, and silicone-free formulations. Consumers are shifting toward multifunctional serums that offer heat protection, nourishment, and styling benefits. Scalp care serums are becoming more popular as people are more interested in the health of their hair as a whole than just how it looks. People mostly buy grooming products online or through apps that are only for beauty. The market share is growing as more people are getting treatments and using salon-quality serums.

Emerging Developments in the India Hair Serum Market

India Hair Serum Market is evolving with advancements in biotech-based formulations and dermatologically tested serums targeting specific concerns like hair fall, dryness, and split ends. Brands are introducing serums infused with actives such as peptides, niacinamide, and hyaluronic acid for scalp and strand health. Customized serum subscription services are growing among premium users. Businesses are putting more effort into eco-friendly ingredients and packaging that lasts. Working with salons and launching products with the help of influencers are making the brand more well-known. More product lines are being made to deal with problems that are specific to certain climates, such as protecting against pollution and humidity.

List of Leading Companies in the India Hair Serum Market

Some of the leading companies include:

• L’Oreal India
• Streax (Hygienic Research Institute)
• Livon
• Mamaearth
• WOW Skin Science
• Kerastase
• TRESemmé

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