What is the Size of Ai Influencer Market in India | Industry Trends & Forecast 2025

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Code: MTA10830

Publication Date: Nov 2025

What is the growth rate of the India AI Influencer Market?

According to 6Wresearch internal database and industry insights, the India AI Influencer Market is expected to grow at a CAGR of 15% during 2025‑2031.

The main drivers of this growth are the rising adoption of AI‑and‑avatar influencers in digital campaigns, brands’ increased shift to AI‑driven content creation tools, and the growing recognition of AI influencers’ capability to engage niche audiences with consistent messaging.

Growth Factors for India AI Influencer Market

Brands’ focus on scalable, always‑online influencer avatars enhances campaign reach and reliability.
Rising demand for personalised and automated influencer content across social‑commerce channels.
Growing investment in synthetic/virtual influencer characters that reduce logistical constraints.
Emergence of AI‑powered platforms automating influencer discovery, campaign measurement, and performance optimisation.
Expansion of social media penetration and short‑form video consumption enabling niche AI influencer formats.

India AI Influencer Market Trends

The India AI Influencer Market is embracing trends such as virtual influencer avatars collaborating with brands across lifestyle and fashion categories, and human‑influencer hybrid campaigns where AI tools augment content at scale. Brands are increasingly leveraging generative technologies to co‑create posts, stories and reels with algorithmic optimisation. Moreover, performance analytics and audience segmentation are becoming central to campaign design, shifting influencer strategies from one‑off endorsements to long‑term engagement models.

Emerging Developments in the India AI Influencer Market

The India AI Influencer Market is witnessing developments including the creation of region‑specific AI influencers tailored to vernacular languages and local cultural contexts, and avatars designed for immersive metaverse and virtual event experiences. Another development sees partnerships between avatar creators, CG studios and brands to launch proprietary AI characters for dedicated campaigns. In addition, brands are deploying AI‑influencer networks and subscription‑based digital personalities to maintain 24/7 content presence and real‑time interaction.