What is the size of detergent market in India | Insights, Trends & Growth Analysis 2025

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Code: MTA10984

Publication Date: Nov 2025

What is the growth rate of the India Detergent Market?

According to 6Wresearch internal database and industry insights, the India Detergent Market is expected to grow at a CAGR of 7% during 2025-2031.

The key factors behind this growth are the increase in household disposable income, increase in urbanisation and ***** of washing machines, increased hygiene and cleanliness awareness, and availability of new product formats and premium product offerings.

Growth Factors for India Detergent Industry

Increasing disposable income to provide households with the ability to purchase branded cleaning products.
Urbanisation leading to changes in laundry behaviour and demand for convenient detergent formats.
Increased awareness of hygiene and cleanliness influencing the purchase of effective detergents.
Increased ***** of washing machines causing demand for laundry detergent products.
Innovation and premiumization of product formats such as liquid, pods, and eco-friendly products.

India Detergent Market Trends

The India detergent market is moving towards a trend of shifting from powders to liquids as a more convenient and effective and efficient formats. There is increased interest in premium detergent products with fragrance, fabric care, and eco-friendly attributes. Growth of online channels, smaller pack sizes, and promotions are expanding reach into rural and semi-urban markets. Brands are maximising value packs with marketing campaigns targeting regional tastes and usage occasions.

Emerging Developments in the India Detergent Market

The India detergent market is experiencing developments such as technological innovations in enzyme and bio-based formulations for better cleaning performance. Manufacturers are launching sustainable packaging and recyclable formats to appeal to environmentally conscious consumers. Direct-to-consumer models and subscriptions for detergent supplies are gaining attention. Also, expansion into smaller towns and rural hinterlands is opening new growth avenues for detergent players.