What is the size of Hand Sanitizer Market | Size & Trends 2031

Code: MTA7429 Publication Date: Aug 2025

What is the size of Hand Sanitizer Market?

According to 6Wresearch internal database and industry insights, the Hand Sanitizer Market was estimated at USD 4.98 billion in 2024 and is expected to reach USD 10.1 billion by 2031, growing at a CAGR of 8.6% during the forecast period 2025–2031.

Due to several factors which include the surge in demand for hygiene products, rise in healthcare spending, and continuous awareness campaigns have significantly contributed to the growth of Hand sanitizer market in the coming years.

Key Growth Drivers of the Hand Sanitizer Market

  • Increasing hygiene awareness due to global health outbreaks and infections
  • Widespread adoption in healthcare facilities, schools, and corporate environments
  • Demand for convenient and on-the-go personal hygiene solutions
  • Supportive regulations promoting hand hygiene in public and private sectors
  • Rising popularity of organic and alcohol-free sanitizer variants among consumers

Hand Sanitizer Market Trends

Hand sanitizer market is growing in the recent years with new trends such as rising shift towards natural, skin-friendly, and fragrance-infused formulations. Excluding these, consumers who are eco-conscious are driving demand for plant-based and refillable hand sanitizers. Also, innovations in packaging such as spray pens, mists, and foaming pumps are on the rise. Further, the focus of brands is emphasizing on dermatologically tested and vitamin-enriched formulas to reduce skin dryness. Further, e-commerce platforms are boosting the visibility of niche and premium sanitizer products across global markets.

Emerging Developments in the Hand Sanitizer Market

Hand sanitizer market is advancing as the innovations are occurring in alcohol alternatives like benzalkonium chloride and plant extracts is gaining traction. On the other hand, there is multi-use sanitizers with moisturizing and germ-killing properties to increase daily usability. Also, the automatic and touchless sanitizer dispensers are being integrated into public transport, malls, and institutions. Manufacturers are also creating personalized, scented, and child-safe variants for specific age groups.

List of Leading Companies in the Hand Sanitizer Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Reckitt Benckiser Group plc

Company NameReckitt Benckiser Group plc
Established Year1999
HeadquartersSlough, United Kingdom
Official WebsiteClick Here

Known for its Dettol brand, offering a wide range of trusted hand sanitizers for personal and institutional use.

2. The Procter & Gamble Company

Company NameThe Procter & Gamble Company
Established Year1837
HeadquartersCincinnati, Ohio, United States
Official WebsiteClick Here

Provides hand hygiene solutions under brands like Safeguard and Microban, focusing on household and health sectors.

3. Unilever plc

Company NameUnilever plc
Established Year1929
HeadquartersLondon, United Kingdom
Official WebsiteClick Here

Markets hand sanitizers under its Lifebuoy brand, known for affordability, germ protection, and mass appeal.

4. GOJO Industries, Inc.

Company NameGOJO Industries, Inc.
Established Year1946
HeadquartersAkron, Ohio, United States
Official WebsiteClick Here

Creator of PURELL, a market leader in alcohol-based hand sanitizers recognized for healthcare-grade quality.

5. 3M Company

Company Name3M Company
Established Year1902
HeadquartersSaint Paul, Minnesota, United States
Official WebsiteClick Here

Offers advanced hand sanitizers for hospitals, labs, and industrial settings with strong antibacterial performance.

6. The Himalaya Drug Company

Company NameThe Himalaya Drug Company
Established Year1930
HeadquartersBengaluru, India
Official WebsiteClick Here

Produces herbal-based hand sanitizers using natural ingredients like neem and aloe vera, widely popular in Asia.

7. Henkel AG & Co. KGaA

Company NameHenkel AG & Co. KGaA
Established Year1876
HeadquartersDüsseldorf, Germany
Official WebsiteClick Here

Offers Bactiguard and other sanitizer lines for both domestic and industrial hygiene maintenance.

8. Johnson & Johnson

Company NameJohnson & Johnson
Established Year1886
HeadquartersNew Brunswick, New Jersey, United States
Official WebsiteClick Here

Provides skin-sensitive hand sanitizers ideal for medical and childcare use, with a reputation for reliability.

9. Patanjali Ayurved Ltd.

Company NamePatanjali Ayurved Ltd.
Established Year2006
HeadquartersHaridwar, India
Official WebsiteClick Here

Offers ayurvedic hand sanitizers infused with herbal extracts for eco-conscious and household consumers.

What is the size of Hand Sanitizer Market: FAQs

The hand sanitizer market was estimated at USD 4.98 billion in 2024 and is expected to reach USD 10.1 billion by 2031.
Growth of market is driven by rising hygiene awareness, especially post-pandemic, and institutional demand for infection control.
Gel-based, foam, spray, and herbal sanitizers are seeing increased popularity across segments.
Major players include Reckitt Benckiser, GOJO Industries, Unilever, Himalaya, and Procter & Gamble.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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