What is the size of Men Grooming Market in India | Trends & Growth Analysis 2025

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Code: MTA11107

Publication Date: Nov 2025

What is the growth rate of the India Men Grooming Market?

According to 6Wresearch internal database and industry insights, India Men Grooming Market is expanding at a CAGR of 10.7% during the forecast period 2025-2031.

The market is expanding due to several contributing factors, such as rising preference for personal grooming among men, increasing adoption of skincare and haircare products, rapid growth of online beauty and grooming platforms, higher awareness regarding personal hygiene, expanding product innovations, and rising influence of social media and celebrity endorsements.

Key Growth Drivers of the India Men Grooming Market

Rising awareness among men about personal grooming and appearance
Increasing demand for premium skincare and haircare products
Expansion of men-focused grooming brands and product lines
Growth of online retail and e-commerce beauty platforms
Rising adoption of beard care products and fragrances
Increasing disposable income supporting premium product purchases

India Men Grooming Market Trends

India Men Grooming Market is witnessing notable trends such as the rising adoption of premium grooming products tailored for men. Demand for beard oils, beard serums, and men-specific skincare formulations is increasing. Male consumers are shifting toward natural and chemical-free grooming products. Online stores are becoming the most important places to buy grooming products. Trends like grooming kits that do more than one thing and cosmetics for men are becoming more popular. More and more people are interested in men perfumes and deodorants. Market growth is getting stronger as young people and working professionals are changing their lifestyles.

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Emerging Developments in the India Men Grooming Market

India Men Grooming Market is evolving with emerging developments such as rising innovation in dermatologically tested products specifically for men skin types. Brands have been coming out with new formulas to help with acne, aging, and getting rid of tans. Through partnerships and co-branding, companies are adding more products for men to their catalogs. There are more and more new toxin-free and organic grooming products coming out. Personalized grooming advice that uses technology is becoming more popular. Grooming kits that you pay for with a subscription are becoming more popular. Additionally, better packaging and brand communication are getting more people interested in the whole market.