What is the size of Sports Drink Market in India | Industry Trends & Forecast 2025

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Code: MTA11263

Publication Date: Nov 2025

What is the growth rate of the India Sports Drink Market?

According to 6Wresearch internal database and industry insights, the India Sports Drink Market is expected to grow at a CAGR of 9.42% during 2025-2031.

Growing interest in fitness routines, expanding participation in rising awareness of hydration-focused beverages, have strengthened the adoption of sports drinks. Increasing visibility through modern retail, gyms, and online platforms is supporting wider, while brands introduce low-sugar and electrolyte-rich options to appeal to health-driven consumers.

Growth Factors for India Sports Drink Industry

Growing interest in active lifestyles and fitness-oriented daily routines.
Rising preference for electrolyte-based beverages for quick hydration.
Increasing consumption among athletes and recreational sports participants.
Expansion of online retail and convenience stores is boosting product reach.
Continuous innovations in flavours and low-sugar formulations are enhancing acceptance.

India Sports Drink Market Trends

The trends in India sports drink market highlight the growing interest in an offering often positioned as a hydration drink that aids energy, recovery and performance. Consumers are moving towards functional beverages that are infused with electrolytes, minerals and cleaner ingredients. The increasing presence of gyms, fitness clubs and digital fitness culture is enhancing brand presence and enticing greater adoption of functional beverages in urban and semi-urban groups.

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Emerging Developments in the India Sports Drink Market

The India sports drink market developments indicate that various low-calorie, natural-flavour and premium, high-quality electrolyte blends are emerging to suit the different fitness objectives of consumers. The brands are also implementing targeted campaigns, brand partners (athletes), and digital-led promotions to increase consumer engagement and involvement. Packaging formats such as ready-to-drink, sachet format, and value demonstrate an appeal to a wider audience.