What is the size of the Live Event Industry Market in India | Insights, Trends & Growth Analysis 2026

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Code: MTA11426

Publication Date: Dec 2025

What is the growth rate of the India Live Event Industry Market?

According to 6Wresearch internal database and industry insights, the India Live Events Industry Market is expected to grow at a CAGR of 9.3% during 2026-2032.

The main drivers of this growth are the increasing consumer appetite for immersive live experiences, rising disposable incomes in urban and semi-urban centres, and rapid expansion of digital ticketing plus event-tourism which broadens the audience base across India.

Growth Factors for India Live Events Industry

Rising engagement of young audiences with concerts, festivals and experiential events leading to higher spend.
Expansion of event infrastructure into Tier-II and Tier-III cities enabling wider geographic reach.
Enhanced monetisation models through sponsorships, premium hospitality and merchandise tying into live formats.
Growth of event tourism as attendees travel between cities to participate in large-scale live shows.
Digital platforms and mobile ticketing driving greater access and convenience for event discovery and booking.

India Live Event Industry Market Trends

The India live event industry is seeing an increase in interest in both multi-day themed festivals and touring concert events, and corporate and experiential formats are highly favoured. Many organisers are combining performances with immersive technology, social media amplification, and gamified engagement to create a richer fan experience of those events. Additionally, there has been a significant growth in shows performed in regional languages, as well as events held in rural and larger metro areas, leading to increased participation of potential consumers beyond just traditional urban hubs.

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Emerging Developments in the India Live Event Industry Market

The India Live Event Industry is seeing developments such as an increasing number of international artists staging tours across Indian cities and aligning them with regional festivals and city-branding drives. Event companies are investing in bespoke venue creation, modular staging and immersive production rigs tailored for India’s varied terrain. Meanwhile, hybrid and phygital event formats combining in-person attendance with virtual reach are being adopted to maximise audience and revenue potential.