What is the size of the shampoo market in India | Key Players & Strategic Developments 2026

What is the growth rate of the India Shampoo Market?

The growth in the market can be attributed rising focus on hair hygiene, increasing demand for specialized shampoos, growing influence of personal grooming trends, expansion of retail and e-commerce channels, and higher adoption of chemical-free and herbal haircare products.

Key Growth Drivers of the India Shampoo Market

• Rising awareness related to scalp health and hair hygiene
• Increasing popularity of anti-dandruff, anti-hair fall, and premium shampoos
• Growing of e-commerce and digital beauty brands
• The need for sulfate-free, organic, and herbal shampoo formulas
• Growing cities with higher grooming standards
• Increasing use of shampoos made for certain hair-related issues

India Shampoo Market Trends

India Shampoo Market is witnessing major growth with trends such as rising consumer preference for natural and plant-based haircare products. Demand for paraben-free and chemical-safe formulas is increasing, especially among young consumers. There is also a lot of growth in the market for shampoos that are personalized and tested by dermatologists. In cities, high-end and salon-quality shampoos are becoming more popular. Additionally, new packaging styles like sachets and travel-size packs keep people using them all over the world. The growth of online beauty platforms is changing how easy it is to find and buy products.

Emerging Developments in the India Shampoo Market

India Shampoo Market is evolving with the introduction of advanced formulations enriched with botanical extracts, probiotics, and scalp-friendly ingredients. Companies are investing in R&D to develop shampoos addressing hair fall, pollution damage, and hard-water effects. The market is also seeing rapid advancement in eco-friendly packaging and sustainable product lines. Customized shampoo blends created using AI-based scalp assessments are becoming more popular. Brands are collaborating with dermatologists and trichologists to create clinically backed products. Additionally, new sulfate-free and silicone-free shampoos are making people trust the products more. Also, the growth of high-end hair care categories in stores and online is helping the market grow.

List of Leading Companies in the India Shampoo Market

Some of the leading companies include:

• Hindustan Unilever
• Procter & Gamble
• Dabur India
• Himalaya Wellness
• Marico Limited
• Johnson & Johnson

Frequently Asked Questions About the Market Study (FAQs):