| Code: MTA11692 | Publication Date: Dec 2025 |
There are numbers of factors which are contributing in the expansion of the market include rising preference for plant-based nutrition, increasing awareness regarding lactose-free and allergen-free protein sources, growing fitness and dietary consciousness, rising adoption among vegan and flexitarian consumers.
India Vegan Protein Market is witnessing notable trends with increasing consumption of plant-protein powders, ready-to-drink shakes, and fortified foods. The market is observing rising popularity of pea, soy, rice, and mixed plant protein formulations. Apart from these, food manufacturers are incorporating vegan protein into bakery, dairy alternatives, snacks, and meal replacement offerings. The demand is increasing for clean-label, natural, and additive-free protein products. Fitness enthusiasts and young consumers are driving subscription-based nutrition purchases. Private label brands are expanding their presence in the category. Additionally, influencers and digital health platforms are shaping consumer education and accelerating category.
India Vegan Protein Market is evolving with advancements in extraction, blending, and flavor-enhancement technologies to improve texture and taste. The market has noticed rising investment in domestic production facilities for plant-protein ingredients. Further, brands are introducing fortified, organic, and immunity-supporting vegan protein variants. Product ranges tailored to endurance sports, weight management, and daily nutrition needs are expanding. Partnerships between nutrition brands, gyms, wellness centers, and online fitness communities are strengthening reach. People are paying more attention to new ideas for eco-friendly and sustainable packaging. Research into indigenous plant protein sources like millets and pulses is also helping to create a wider range of products.
Some of the leading companies include: