What is the size of Yoga Mat Market in India | Trends & Growth Analysis 2026

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Code: MTA11389

Publication Date: Dec 2025

What is the growth rate of the India Yoga Mat Market?

According to 6Wresearch internal database and industry insights, the India Yoga Mat Market is expected to grow at a CAGR of 6.5% during 2026-2032.

The main drivers of this growth are rising health awareness among consumers, increasing adoption of yoga and home fitness routines, and growing preference for non-toxic, sustainable mats offering comfort and support. Continuous expansion of fitness and wellness culture across urban and semi-urban areas supports strengthened demand.

Growth Factors for India Yoga Mat Industry

Rising interest in yoga and home workouts is enhancing demand for yoga mats.
Growing demand for eco-friendly and non-toxic mats among environmentally conscious consumers.
Increased disposable incomes are driving the willingness to invest in premium mats.
Expansion of e-commerce platforms is improving the accessibility of yoga mats nationwide.
Rising adoption of yoga and fitness in corporate wellness programmes and fitness clubs.

India Yoga Mat Market Trends

The India Yoga Mat Market is experiencing trends such as increasing popularity of mats made from natural materials like jute, cork and natural rubber as consumers demand sustainability. Demand for mats with superior grip, cushioning and portability is growing, catering to home-based yoga practitioners. Online retailing and digital fitness influences are boosting availability of diverse mat options across price and quality tiers.

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Emerging Developments in the India Yoga Mat Market

The India Yoga Mat Market is witnessing developments such as introduction of biodegradable and eco-friendly mats to cater to environmentally conscious buyers. Manufacturers are also offering specialised mats for practices like hot yoga, and travel-friendly foldable mats for mobility. Growth of online retail channels and fitness apps with yoga content is expanding reach of yoga mats beyond major urban centres.