Who has the largest market share in running shoes | Trends & Innovation 2025

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Code: MTA4128

Publication Date: Jun 2025

Who has the largest market share in running shoes?

The global running shoes market is projected to reach USD 87.6 billion by 2031, growing from nearly USD 59.1 billion in 2024, at a CAGR of 7.1% during the forecast period. This expansion is highly influenced by rising consumer awareness of health and fitness, strong expansion of athleisure, and the growing popularity of sports events.

Apart from this, rising e-commerce penetration in Asia-Pacific and Latin America, is further aiding premium brands to reach large audiences. On the other hand, key trends such as personalized insoles, gender-specific designs, and sustainable packaging are setting new benchmarks in the running shoes industry. Also, celebrity-endorsed launches and limited-edition sneaker drops are keeping consumer engagement high among Gen Z and millennials.

List of the global running shoes market

1. Nike, Inc.

Company Name	Nike, Inc.
Headquarters	Beaverton, Oregon, USA
Established Year	1964
Official Website	click here

Nike leads the running shoe market with ~22-26% share, driven by innovations like ZoomX foam and carbon-plate racers. A powerhouse in performance and lifestyle segments, leveraging athlete sponsorships and tech-forward footwear.

2. Adidas AG

Company Name	Adidas AG
Headquarters	Herzogenaurach, Germany
Established Year	1949
Official Website	Click here

Adidas holds approximately 18-22% of the running shoe market, known for Boost cushioning and sustainable materials. Targets both competitive and casual runners and has markets in Europe and North America.

3. Mizuno Corporation

Company Name	Mizuno Corporation
Headquarters	Osaka, Japan
Established Year	1906
Official Website	Click Here

Mizuno holds under 5% share, known for Wave plate technology delivering stability and durability in performance running shoes.

4. Puma SE

Company Name	Puma SE
Headquarters	Herzogenaurach, Germany
Established Year	1948
Official Website	Click here

Puma controls under 5% of market share globally but is growing in running with Nitro foam technology and heritage-inspired designs.

5. ASICS Corporation

Company Name	ASICS Corporation
Headquarters	Kobe, Japan
Established Year	1949
Official Website	Click Here

ASICS controls an estimated 12-16% share in running, with a strong focus on Gel cushioned stability shoes and biomechanics-based designs popular among distance runners.

6. Brooks Sports, Inc.

Company Name	Brooks Sports, Inc.
Headquarters	Seattle, Washington, USA
Established Year	1914
Official Website	Click here

Brooks is a specialty running brand with ~8-12% market share, known for training and racing shoes like the Ghost and Adrenaline, praised for cushioning and runner-first design.

7. Hoka One One (Deckers Brands)

Company Name	Hoka One One
Headquarters	Goleta, California, USA
Established Year	2009
Official Website	Click here

Hoka holds around 10% share among running-specific footwear, gaining popularity for its maximalist cushioning and lightweight riding experience in road and trail shoes.

8. Saucony (Wolverine Worldwide)

Company Name	Saucony
Headquarters	Waltham, Massachusetts, USA
Established Year	1898
Official Website	Click here

Saucony holds ~7% of the running shoe market, focusing on balance and comfort in both everyday and race shoes. Known for innovative cushioning like EVERUN.

9. New Balance Athletics, Inc.

Company Name	New Balance Athletics, Inc.
Headquarters	Boston, Massachusetts, USA
Established Year	1906
Official Website	Click here

New Balance holds about 5-9% of the running market, blending performance and comfort with FuelCell and Fresh Foam platforms. Known for inclusive fit and domestic U.S. production.

10. On Holding AG (On Running)

Company Name	On Holding AG
Headquarters	Zurich, Switzerland
Established Year	2010
Official Website	Click here

On has ~2% share of global athletic footwear, with performance growing rapidly. Famed for CloudTec cushioning and strong growth in Europe and North America.