Desi STBs Players are Left Behind by International Players

6Wresearch has come up with the Quarterly Tracker for Indian Set Top Box (STB) market which revealed thatdomestic players of STBs in India facing trouble in gaining competitiveness over foreign players in spite of increasing the custom duty by 5%

In spite of giving relief to local players by increasing 5% custom duty on imports of STBs in India, domestic players are finding difficult to produce STBs in India due to the policies loopholes enjoyed by the International players.

According to 6Wresearch, the total shipments for Set Top Boxes (STB) in India amounted to 5.3mn units in CY Q1 2013. Skyworth leads the Indian set top box market, followed by Cisco, Coship and others claimed by release.

With government directing rules to completely digitize the entire pay TV market by 2014, the demand for STBs is expected to increase in the coming years. Evaluating the present market scenario, majority of the total cable TV subscribers are still on analogue based networks, however there is possibility of a shift towards digital cable TV platform. Also, with the introduction of High Definition (HD) channels and smart TVs, the market for digital TV viewing is expected to increase significantlyinformed the company.

Imports of STBs in India have acquired85% market share of total STBsin India due to the cost advantage enjoyed by the foreign players.The tracker further highlights that compared to the previous quarters, the Q1 2013 witnessed slow production as well as the volume uptake was quite low, top three players constituted more than 40% of the market share, Skyworth leads the market with 23.3% market share and domestic shipments accounted for 15% of the total shipments of STBs in India.

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